The Concise Guide to Formatting Your Blog Posts3 min read

Yes, content is king, but formatting is queen: to create readable, engaging content ensures that your followers will and can follow through to the end.

This post is going to show you how to create pages and posts that are interesting to look at, easy to read, and engaging to … even the most technologically challenged reader.

Let’s take a look at six ways to format your posts for maximum readability.

1. It’s mostly about being bold.

Let’s start at the most basic level with the bold and italic formatting options.

Used with a bit of restraint, bold and italic formatting can be a very effective way to break up blocks of text on your page.

One way is to bold a first sentence that introduces an important notion in a paragraph. This serves as a visual break from the rest of the text. It’s more subtle than a subhead, but still stands out from the rest of your content.

And when it comes to italics, you can add meaning to your words by italicizing words within a sentence.

Again, restraint is key. Don’t go overboard, or you risk annoying your readers.

2. Subheads

Most writers only scan your content, trying to decide whether or not to dig in to your text. Take your time and craft subheads that hint at your content. This will help engage skimmers and draw them into the rest of your copy.

It’s a matter of personal preference, and the most important thing is to be consistent within each blog post.

3. Numbers

It’s a proven fact that list posts do very well.

This is a satisfying way to consume information, and it’s a good reason to use numbered subheads on your posts, especially if they’re long.

4. Bullet points

I advise you to read more about bullet points here.

They are a great way to lay out a series of concepts in a way that’s easy to digest, too.

If you find yourself writing a paragraph with multiple sentences and concepts — and it’s getting longer and longer — make use of bullet points:

  • Explain concept one
  • Then concept two
  • End with concept three

See, wasn’t that easy on the eyes?

5. Make your paragraphs shorter

A long web page is easier to go through if paragraphs are broken into short paragraphs.

A rule of thumb is to stick to one topic per paragraph.

Then again, moderation is key, because using a ton of short paragraphs, short sentences, can also annoy some of your readers.

6. Block quotes

This WordPress function is easy to use and provides a great way to highlight text. You can use it to emphasize a famous quotation, a concept, or a crucial part of info.

A block quote helps a reader focus on what matters most. See?

One or two block-quotes per blog post is enough. More than that and they tend to distract readers.

Do you have a favorite WordPress formatting tip to share? Cruise on down to the comment section and tell me all about it.

Cristian Mihai

Became Internet famous by the age of 23. Never recovered. I write short author bios all over the web. I’m an acquired taste. Don’t like me? Acquire some taste.

40 thoughts on “The Concise Guide to Formatting Your Blog Posts3 min read

  1. I can’t thank you enough for these. I am learning a lot every time I drop by. Thank you so much! Beginners like me badly need to work on these things.

  2. I am using each of those tips – and looking back on old posts, I can see that my more recent ones are much more eye-friendly as a result of bold sub-heading, discriminate use of italics, and occasional bullets and numbered lists. But, I appreciate the suggestion that I limit the quotes to two or three – – – so as not to annoy my readers. I will be cognizant of that. I haven’t been counting! Thanks, Cristian. <3

  3. Thanks for the tips! In this digital age when people consume so much content on a daily basis, we need to make sure we give an appropriate amount of attention to formatting.
    We don’t want people to have to work hard just to understand our post!

    1. I have never used a landing page on any of my blogs, so I’ll have to do a bit of research on this topic. I’m not a big fan, actually. I like visitors to be able dive right in. Content, content, content. That’s what matters most.

      1. Thank you for taking time to reply to my request. If I think about it that makes more sense and you are right, content matters most. Thank you.

  4. Guess I’ve to learn quite a bit on the formatting department. But mine is mainly poetry. With not much need for italics and bold. But I do check the spelling, because a blog with plenty of spelling mistakes can be quite irritating.

    1. I also prefer a clean layout when it comes to poetry. Some do like to go over the top, not just bold and italics, but also different font sizes, colors, etc.

      A bit too much for my taste.

  5. Thanks for the tips. Your ability to shorten down your posts into the bare minimum (yet keeping them so very informative) absolutely astounds me.

    1. Thank you, Jay. I think it’s got to do with the fact that English is not my native language. I try to keep things as short as possible, while using the kind of language that I understand. No fancy words, no long sentences, nothing of the sorts. Just trying to capture the essence of what is important and use as few words as possible for that.

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