5 Easy Steps to Writing a Great Blog Post

People think that writing is a magic skill, mostly because it seems you’re creating something out of nothing.

It’s not.

It’s not magic, it’s not a genuine act of creation.

It’s part art, part craft. It’s a lot more perspiration than inspiration.

You start with a given set of resources (ideas and a little time), learn the right way to put those resources together, and you’ll write a blog post.

That being said, here’s how to write a great blog post in five easy steps.

1. Ideas, ideas, ideas

Getting in the mood to write generally comes from having an interesting idea you want to expand on. Every time you get an idea for a blog post, even if you’re not sure it will work, write it down.

Create a draft post, add to it, expand it..

The more ideas, the better.

2. Turn off the TV.

“All great and precious things are lonely.”John Steinbeck

You need to work without distractions or interruptions. Turn off your iPhone, shut the door and put up a do-not-disturb sign. If you have to lock yourself in the bathroom to get interruption-free time, do that.

Even 15 or 20 minutes can produce good work, especially for a short piece like a blog post.

The key is to find any uninterrupted chunk of time at all and defend it.

3. Writing the damn thing

The easiest way to start work on your blog post is to write 3 or 4 subheads that expand on your main idea. More may come to you while you’re writing, which is just fine.

When you’ve got some subheads captured, if you don’t feel like writing any more on that topic, put it aside. Save the post as a draft, or capture it in Google docs, or whatever you do to keep work in progress.

You may find that you’re ready to start writing a few paragraphs. You don’t have to start at the beginning. Just jump in wherever feels right, and write 2-3 paragraphs per subhead.

4. Just write

Thinking about writing is wasted time. During your writing time, write.

Punch the damn keys.

A lot of what you write will be awful. Please understand that every writer you admire produces a lot of garbage. Cultivate what Anne Lamott calls the “shitty first draft.”

In fact, try to write as horribly as you possibly can. Break all writing rules. Use lots of clichés and redundancies. Be trite. Write about stupid ideas. Insult your readers. Make no sense. Make simple ideas as complicated and obtuse as possible.

If you can’t find the right word for something, or a particular word or phrase just bugs you, [put it in brackets] and come back to it later.

Keep writing.

5. Writing is (actually) rewriting

Take your saved draft and start editing. Figure out what the main idea of this piece is. It might be a very different main idea than the one you started with.

Cut everything that doesn’t fit that main idea. Read the post aloud. Read it backwards. If anything sounds stiff or awkward, rewrite it so it sounds like something you might say to a friend.

All those clichés and stupidities you indulged yourself with can go now. They’ve done what they needed to do, which is to loosen you up and keep you from paralyzing yourself. A few of them will actually be pretty interesting and cool. You’ll keep those, or spin new posts off of them.

This final process can take a long time. I spend two to three times as much time shaping posts as I do drafting them.

Take a pass and cut or fix stuff that doesn’t work, then let the post rest. Take another pass later this afternoon, or tomorrow.

Writing doesn’t end until you do. A blog post is never finished, only abandoned.

BONUS: Don’t be so harsh on yourself

If you write a post that’s not very good, or that people just can’t get into, the world will not come to an end. No one will be maimed or die. No innocent puppies will suffer.

The only one who will really be bothered by it is you, and that’s optional.

If you keep yourself busy enough, failures aren’t a big deal. In fact, failure is just the building block of future success. As long as you do not quit, that is.


How about you?

What are your steps when it comes to writing a blog post?

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35 thoughts on “5 Easy Steps to Writing a Great Blog Post

      1. So, you just feel like writing, but don’t know what to write about? Hmmm… just start by punching those keys. Write some random words, some thoughts, maybe start from a quote that you like. Someone else words often inspire some of our own. Read something new, or watch a TV show/movie belonging to a genre you normally wouldn’t like. Feed the creative side of your brain, and ideas will come to you.

        Liked by 1 person

  1. Most of my writing deals with poetry, but there is still a process. Sometimes ideas just fill my pen, and I write (yes, I write most drafts by hand). Other poems need a bit of research before writing. A draft will need editing later, but editing is the fulfilling part (where the art of writing awaits). If I need to just write something, I may write short poems (Haiku and Elfchen).

    Lastly, much of my process mirrors what Cristian has written. He is a great resource.

    Liked by 2 people

  2. Usually I’m inspired by something I’ve watched recently or somebody’s else post. Occasionally it’s an event that has happened to me. The writing tends to flow and if it doesn’t I save it for when it does. When I get the urge to write I tend to write a lot or if I’m going to be away I’ll store up a lot for later release.

    Liked by 2 people

  3. When I ead that part of your blog that said, “No one will be maimed or die. No innocent puppies will suffer,” my TazE came jimping out of her bed. She’s 8 1/2, but she’s still our “puppy.” We use that term endearingly when she has done something good. So, here she is at my feet. “You called?” Ah yes, the first step when writing a blog post: Sit at the damn computer and let the moment call me. Punch the damn keys. Let my passion inspire me. Let Cristian’s advice inspire me. Have fun!

    Liked by 1 person

  4. I wrote a blog about books I read, so I often start crafting a post with photos of the book and other complementary images (from shutterstock)…
    I like your suggestion to begin with some good subheads. Thanks!

    Liked by 1 person

  5. Those were some great tips. So many people have a hard time getting started. The end game seems to be more daunting than it needs to be. Sometimes just jumping into the fray does more good than anything.

    I love your steps, great job!

    Liked by 1 person

  6. Thanks for the tips. It is difficult to come up with topics to write about. When I think of a topic I create a draft heading and save it. Can come back to it later and add more or delete it if its not going to work.

    Liked by 1 person

  7. “The only one who will really be bothered by it is you, and that’s optional.” This is so true. This is essentially my own problem. I avoid publishing anything because it’s not always perfect or groundbreaking.

    Liked by 1 person

  8. I do the same. Write and rewrite. Sometimes I leave a post for weeks before I come back to it. And I always have notepad next to my desk even at home in case a really good topic or idea pops into my head so I do not forget it.My first language is German and sometime I cannot remember the English word for something so I just write the German one down and look the English version up.

    Like

  9. I like to riff on the news of the day and try and come at it from some novel new way that is different than the same old takes the colluding MSM seem to be cooking up in their shared kitchen. Also finding the right graphics to break up the text, kind like the subheading you were talking about.

    Liked by 1 person

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