Short Posts vs. Long Posts

Let’s say you’ve managed to set up your blog, decided on a niche, and now it’s time to write.

So… how long should your blog posts be?

Do you write long posts that cover pretty much an entire aspect of your niche, with lots of tips and tricks, or do you write lots of smaller posts?

Do you write the ultimate beginner’s guide? Or break it down into several guides on different aspects of your topic?

Hmm…

Admit it: this is something you’ve thought about. And you’d like to know, from a reader’s perspective, which kind of blog post is better.

Well, read on to find out.

Long Posts:

+ Are a great way for you to show your readers that you know your niche

+ They can be used to define your blog’s niche/topic

+ Can be the kind of content that is bookmarked, saved for later, printed out, and shared by those interested in your topic

+ Can act as an incentive for one time visitors to subscribe to your blog

– They can overwhelm new readers

– They could make it feel as if you’ve exhausted your topic

Short Posts:

+ Easier to write, edit, and publish

+ Easier to read, especially considering the short attention span of most folks nowadays

+ Can be linked together to form a series, an e-book, or an e-course

+ Great to entice readers to subscribe (they’ll want to read more)

+ The rhythm required to write them is easier to sustain over a long period of time

– Serious readers will feel a bit “cheated”

– It can persuade you to hold on to your best ideas (to use them later on)

– If done wrong, they can be so short and void of engaging information that readers do not feel the need to comment


Personally, I’d say that either approach can work well as long as you are aware of the consequences.

My own approach in launching my blogs has been to tackle certain topics rather than the whole niche in a post, and to try to break down larger posts into series.

Of course, there are exceptions to this.

I also think that the main issue is not blog post length, but rather substance. It’s not about how many words, but what those words convey. Do they teach, inspire, motivate, make someone laugh or cry?

People are hungry for the kind of content that will enhance their life in some way, no matter the word count.

One more thing: it also comes down to the topic of the blog, as well as the personality and writing style of the blogger.

What do you think?

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30 thoughts on “Short Posts vs. Long Posts

  1. Mostly I prefer shorter posts. Time and patience. There are exceptions. I have about five blogs that I read every word. I read every word because they feed my curiosity and need to know on different topics. They teach me something. Truthfully, one of them is only because it makes me smile. We need that sometimes.

    Liked by 2 people

  2. I love a mixture of both. It really all depends on how well the blog post is written. Short posts are sweet because you can quickly get to the point. But I will always appreciate a long post that shows expertise. I just save it to read later and if it’s really good, I’ll refer to it often.

    Liked by 3 people

  3. If the post is long but good, I’ll read but tend to just skim after awhile, losing interest. Short posts are like you said, easy to read, easy to engage. If the writer knows what their doing it comes through in a short post, whereas a long one is easy to lose your purpose and just ramble.

    Liked by 1 person

  4. I have come to the same conclusion as you stated. Sometimes a long post is necessary, but other times a shorter post is sufficient. It all depends on the subject matter at hand, but what is most important, and what is the significant take-away from your post, is to be conscious of the different impact and benefit between the two. The topic at hand will dictate the format. But I agree, not bit off more than you can chew.

    Liked by 2 people

  5. I like the way you compare the two here. Pros and cons. My site is mostly creative writing. I like to highlight magic moments in shorter poems or pieces. And I like to write more creative stories or investigate connections with longer pieces. I have found that most people don’t take the time to read longer posts. But when they do, they leave quality comments and tend to be loyal followers. I like to read, so I tend to prefer the longer ones! 🙂 thank you!!!

    Liked by 3 people

    1. I have recently switched to sharing only fiction on my main blog, and this is what I found out: most folks read and comment on the short stories, not the chapters from novels, even though in the vast majority of cases, those chapters are shorter than any of my short stories.

      I think that even the idea that there’s more than one part to a blog post makes people want to skip it.

      Liked by 3 people

      1. Lol. So true. But I love that there are people like you who continue to write their passions and give all us readers great stuff to read! If you write great content, they will come!! Patience. You taught me that. 🙂

        Liked by 2 people

  6. I’ve noticed I get many views on my mediocre poetry compared to my longer stories and articles . But I know some of my regular followers like my long stories. I enjoy reading both types.

    Liked by 2 people

  7. Great post. I like the comparison too. I can relate to several of the comments. And your right. If I visit a blog and see part 4 or a series, I tend to skip it because I don’t want to spend the time to find and real the other parts. So exceptions of course. As a recent beginner to blogging, I prefer short posts that give a little story or example and get to the point. The longer posts I see are daunting. I also try and break up the text into small chunks for readability.

    Liked by 3 people

    1. I might also skip a post that was labelled “Part 4”. If you can make the post a stand-alone, as well as being connected to others, and effectively part of a series, it can help. One reason why I avoid Fantasy novels, is that nearly all are part of a series. Psychologically, that’s often overwhelming.

      Liked by 2 people

  8. I think it is all about your style, or more specifically who you are, a piece is engaging if well, the piece is engaging, it could be 2 words or 2000, just my experience. However, consider a younger generation, they are used to nuggets and the speed of light, those older (say 35+) might have a bit more patience with things (not saying all people under 35 are the same, or all those over… but there are trends you can see in the gen pop), thanks for making me think about it, that’s also the hallmark of a good post… it makes you consider your own “take” on something…

    Liked by 2 people

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