Let’s say you’ve managed to set up your blog, decided on a niche, and now it’s time to write.
So… how long should your blog posts be?
Do you write long posts that cover pretty much an entire aspect of your niche, with lots of tips and tricks, or do you write lots of smaller posts?
Do you write the ultimate beginner’s guide? Or break it down into several guides on different aspects of your topic?
Admit it: this is something you’ve thought about. And you’d like to know, from a reader’s perspective, which kind of blog post is better.
Well, read on to find out.
+ Are a great way for you to show your readers that you know your niche
+ They can be used to define your blog’s niche/topic
+ Can be the kind of content that is bookmarked, saved for later, printed out, and shared by those interested in your topic
+ Can act as an incentive for one time visitors to subscribe to your blog
– They can overwhelm new readers
– They could make it feel as if you’ve exhausted your topic
+ Easier to write, edit, and publish
+ Easier to read, especially considering the short attention span of most folks nowadays
+ Can be linked together to form a series, an e-book, or an e-course
+ Great to entice readers to subscribe (they’ll want to read more)
+ The rhythm required to write them is easier to sustain over a long period of time
– Serious readers will feel a bit “cheated”
– It can persuade you to hold on to your best ideas (to use them later on)
– If done wrong, they can be so short and void of engaging information that readers do not feel the need to comment
Personally, I’d say that either approach can work well as long as you are aware of the consequences.
My own approach in launching my blogs has been to tackle certain topics rather than the whole niche in a post, and to try to break down larger posts into series.
Of course, there are exceptions to this.
I also think that the main issue is not blog post length, but rather substance. It’s not about how many words, but what those words convey. Do they teach, inspire, motivate, make someone laugh or cry?
People are hungry for the kind of content that will enhance their life in some way, no matter the word count.
One more thing: it also comes down to the topic of the blog, as well as the personality and writing style of the blogger.
What do you think?