Who are you? What defines you? What is it that sets you apart?
Why should anyone read your blog? What exactly do you bring to the table?
Do you write generic content filled with SEO-friendly keywords?
What about your personality? Your fears? Expectations? Desires?
What about what really grinds your gears?
I am asking you all these questions because whenever you write a blog post and release it into the world wide web, you are “selling yourself.”
If you do not know, care, or are aware of this, then no one else will know you, trust you, or be willing to interact with you.
Here are a few things to work hard at in order to build your personal brand:
- Build Trust – Authenticity is the new black. Be open about who you are and about what you do and don’t know. Talk both about your successes and failures.
- Be Personal – This doesn’t mean blogging about your personal life, but show you’re human by using humor, a photo or two of yourself, and showing your personality.
- Use Stories – I find readers respond very well to stories on blogs. Stories of your own experience, stories of different struggles and mistakes and how you overcame them. Using relevant stories can help build credibility in your niche.