5 Unconventional Ways to Promote Your Blog

If you are trying to reach more readers, chances are you’re already familiar with search engine optimization (SEO) and building a presence on different social media networks.

There is nothing wrong with those methods, and you should probably give them a try, but if you have already exhausted all the common methods of promoting your blog, then here are 5 unconventional methods that will get you more readers.

1. Comments

Few folks ever decide to actually comment on the blogs they regularly read. Fewer still comment on a regular basis on those blogs, and even less than those are ever in the mood to actively take part in the conversation.

If you take the time and write more than just some generic comments, you’re already in the 0.01% of all blog subscribers.

If you post comments on other blogs on a regular basis and give valuable advice, many (potential) readers will start looking up to you and, of course, visit your blog. If you do this for months you can get thousands of new readers as well as increase your blogs popularity.

2. Social Networks (But There’s a Catch)

Do not simply share your blog posts on other social networks, but try to add a something different to the conversation.

Maybe Instagram is where you get a bit more personal, or maybe Facebook is where you record short videos and share them with your audience.

Try different mediums, different ways to interact with your audience, and different social networks.

3. Share The Stage with Your Fellow Bloggers

One of the most debilitating mindsets you can have is to view all other bloggers (and especially those in your own niche) as competition.

This means that they never link to other blogs, they do not have a blog roll, neither do they reblog other posts. They do not even allow guest posts.

Do not be selfish and share the stage with others.

If you link to others, odds are they’ll start linking back to you. But do not promote others because you want to be promoted back, but rather because you think those are great blogs that your readers could benefit from.

4. Ask

This is probably going to blow your mind, but have you ever thought of asking?

You know, you write a brilliant blog post, and at the very end you just ask folks to subscribe to your blog…

It sounds common sense, but common sense is so uncommon it’s almost a super power.

5. Offline

When was the last time you proudly told others you’re a blogger?

Do you have some nice looking business cards for your blog?

Huh?

Yup. Most folks market their blogs online, but they neglect the opportunity to share their blogs with all the folks they meet on a daily basis.


There are many other ways you can promote your blog. What other “uncommon” ideas do you use in order to get more readers?

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98 thoughts on “5 Unconventional Ways to Promote Your Blog

  1. Thanks. This is helpful. I’ve missed the obvious i.e. no 4.

    So would you recommend not using the built in share feature of WordPress to post to other social media sites so each post can be tailored?

    Thanks again for the info.

    Liked by 2 people

  2. I never thought about trying different methods on different social medias, I always just share my blog posts across my social medias. I also never considered telling people about my blog offline or using business cards. I’ll have to try these! Thank you, this has been so helpful!

    Liked by 2 people

  3. Thanks for the post. Some good things to think about. One perhaps unconventional thing I do is when I see a brand page or public figure that posts something I have written about, I add a comment with a link to the post. It sometimes feels spammy though, so I don’t do it regularly.

    Liked by 2 people

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