Content or Promotion?

What if you could only spend ten hours a week on your blog? How would you spend those? What would be more important to you? To create content? To promote it? To engage your readers in the comments section?

What makes the difference?

Is content still king?

I’m just going to let you know from the start: the absolute best thing you can do to improve your blog in terms of readers is to become a better writer.

Curious to know why?

Read on.

Even though a lot of bloggers put emphasis on social networks, search engine optimization, or click baiting via gimmicky headlines, the truth is that even though all of these things do have some effect on getting people to your blog, if those folks don’t like what they’re reading, they’re not going to come back.

If you spend most of your time on other people’s blogs (which I used to) and very little time creating new content and trying to evolve as a writer, then it’s going to become frustrating pretty soon.

You need to work an awful lot to get just one person to visit your blog, and if they don’t like your content, it’s game over, and you have to start from scratch.

What would you say is the better strategy?

To go out trying to meet and date as many women as possible, using all the dating apps and websites, or working on yourself, on all the areas of your life, always striving to become better?


Content is, I’m afraid, still king.

So you must devote serious time and effort to becoming a better writer.

Good writers have the edge because their readers come back every time they write a new article. And most blog readers are also bloggers, so they also reblog or link to those posts.

It’s not mediocre content, but rather great one, that gets shared a lot.

But what defines a good writer?

  • Great word choice. It’s not how many big words you know, but choosing words that your audience will understand.
  • Decent grammar. While blogging is a more forgiving medium, proper use of grammar still shows masterful writing.
  • The ability to be funny. Humor is extremely important, and will make your readers remember your blog posts long after having read them.

But how does one improve on all of these aspects?

The answer is painfully simple: read great writing.

That’s it. There’s no magic involved . The more great writing you can soak up everyday, the more your writing will improve.

Sure, you could take a writing class, but how much do you remember from your English education in high school or college? I do remember great writing though, sentences and phrases that I have obsessed over and altered and used in my own writing for years and years.

Now, how do you define great writing? First, maybe you should let others do that for you. Read enough of those who are considered to be among the greatest writers and you kind of get a sense of what’s worth your time or not. You also know what you resonate with or not.

I spent years reading pretty much everything: classics, contemporary fiction, non-fiction, popular blogs…

It all comes down to the words you choose to feed your brain with.

And reading great stuff is one of the most effective ways to improve your writing. What you read shapes how you write. And what you write about. And what your readers understand. And whether or not they choose to comment, share, or subscribe.


25 thoughts on “Content or Promotion?

  1. I’m on the fence on this one. When I started blogging only a few months ago I believed this was the case. That content was king. Everything I read said so. However I have also seen blogs that seem to show that marketing and networking is the secret.
    I put everything into my posts. A lot of thought and care. Anyone that reads it usually comes back.
    Then I see other blog posts. Quick posts that maybe take 10mins. And they are very popular.
    Makes me question what people consider great content.

    Liked by 3 people

  2. So sorry for reaching out to you on a comment but can’t figure out another way to do it. A month ago or so I purchased your Art of Blogging book on a per-order special you ran. I knew when I ordered it the lead-time would be extended, but am wondering if you could give me an ETA? I’m looking forward to the read!

    Liked by 1 person

    1. Hi Steven,

      No worries.

      I don’t know if you read the announcement on my blog. There were some issues. I am working on having them fixed as soon as possible.

      I do not know when, as this is not up to me, but to the e-store company. I do hope that it will be within a week or so.

      Liked by 1 person

  3. Great tip about reading books, articles etc to improve your writing. I noticed this while I was studying at university. I started to adapt and change phrases that I really liked or started to use words in my essays that I thought were powerful and conveyed the message I was trying to bring across. Thanks for reminding me of this!

    Liked by 2 people

      1. No. I have it when you pre-ordered the book. I cannot upload anything on my e-store, and thus cannot send you the link. I also cannot send you the ebook via e-mail for obvious legal reasons.


    1. Like I said, it’s not up to me. All I can do is wait for the guys over at the e-store to fix things.

      And what does posting content on this blog has to do with releasing a book?

      The book will be made available on the 15th of April.


      1. It was supposed to be made available on the 15th of March. I enjoy your posts and trusted you when you suggested I pre-order and so I did. You have violated that trust and now I feel stupid for spending 15 dollars for nothing. I would like a refund. Please. Is that up to you?


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