Two Words2 min read

If you take the time to read this post, you will become a better blogger, all because you learned about the two most important words when it comes to blogging, and why those words can make or break your post.

Actually, both words can be found in the opening sentence of this post…

Did you catch them?
If not, keep reading…

The Most Important Word is “You”

Was the opening sentence compelling? If so, why?

Or the better question is, who was the first sentence focused on?

Have the words “me” or “I” appeared in this post before now?

It’s ironic that a platform mostly used for self-absorbed journaling must be focused on the reader in order to be effective.

But the truth is that you only benefit when readers benefit first.

When it comes to writing engaging content, “you” is the most powerful word you can use, because people are interested in solving their own problems.

It may sound selfish, but it’s the truth.

Shift your focus toward the reader. One of the easiest ways to do that is to maximize the use of “you”, while minimizing or eliminating “I” and “me”.

Every time you finish writing a blog post, check the focus. How many times does you appear? What about I and me?

Got the count? Good. Now, adjust.

You’ll be amazed at the results.

The Other Word is “Because”

One of the most important characteristics of compelling, persuasive content is specificity. The more specific you are, the more credible your blog post.

There are many ways to be specific in your writing; one of the best is to give a reason why.

The power of because has actually been well documented by social psychologists. As a matter of fact, because is so powerful that you can even list a ridiculous reason why, and it will still make people more likely to do what you want them to do.

Be specific and always give a reason why, especially when you want people to take some form of action.

Not because I said so, but because it will work wonders for you.


Join the conversation

comment 46 comments
  • Matt C. Sully

    I’ll try it! Thanks for the tip.

  • katsobservations

    The first word of my last post is actually an “I”. Thank you for the advice, I will make use of it.

  • thevel

    You are right…already applying the trick on you…

  • Bernie Delaney

    Guilty as charged!!

  • JR Kropp

    Just wrote something covered in “I”s. Hahaha! The advice makes sense. Thank you!

  • queendess

    Had no idea
    It’s great to learn new things everyday

  • Maia Stone

    Very helpful. I’ll keep this in mind 😊

  • kehindewrites

    This is good advice and very credible. Thank you.

  • Farah Ben Mlouka

    Thank you for these great advices, I notice that fortunately almost all my article include the “YOU” and “BECAUSE” . But you give me a conscious time to re-evaluate my blogging reasons .

  • Maajbluumke

    Thanks for this useful tip!

  • Jameka Marble

    Thanks for sharing this! I’m going to pay more attention to my writing.

  • mcwilsonkygmailcom

    Great tips and definitely something I am doing incorrectly. Thank You once again for some awesome content!

  • Mountain Aquarius

    Very useful tips and absolutely true! I’m thankful for reading your post every time!

  • glenmckenzie(justabitfurther)

    “You and because” keeps the focus and meaning on the reader. Great piece of advice when it comes to looking at the focus of any post you’re writing and finalizing.

  • singing.mermaid

    I remember writing essays back in high school and the teacher never wanted us to use the word “you” in our writing. Looking at it now, I never understood that. “You” addresses your writing directly to your readers. What a great word!

    • Cristian Mihai

      Well, different kinds of writing. Language is so fluid and changes quite fast.

  • simplenaijagirl

    Eye opening post. How do you avoid using”I” when much of your blog narrates your personal story? (P.S I tried it in this comment, reads weird to me lol)

    • Cristian Mihai

      Maybe you shouldn’t write about your personal story.

      • stevevasta6784

        But sometimes that’s why the blog is there. I started mine primarily as an outlet for my CD reviews (official, with links), book reviews (informal), and other music articles (informal). _You_ tell me how I’m supposed to avoid “I”/”me”/”mine,” or how I can shoehorn a “because” into such pieces!

      • Cristian Mihai


        “You’re going to love this book because [reasons]”

  • Terése Rose

    Haha, I like the last sentence of your post. Clever…

  • JanBeek

    As always, your advice is golden! Thank you, Cristian. I will take this to ❤️ heart ♥️

  • Darlene

    Great tips. Thanks. There are many diary-entry types of blogs and they are wildly popular and I don’t know why since they (at least the ones I’ve read) don’t really provide a “because” to me, the reader.

    • Cristian Mihai

      Depends on your definition of wildly popular.

      • Darlene

        I know it’s not all about the numbers, but a large number of likes and follows seems to signal popularity. I just want to create and read quality content – that’s why I read and follow blogs like yours!

      • Cristian Mihai

        I meant… Is it 100K readers? Less? How many comments? I’ve never seen a wildly popular personal blog.

      • Darlene

        I see your point. Maybe I’ve seen 1K+ followers, but to me that’s a lot.

  • jemslens

    Thank you , this was very helpful!

  • bigskybuckeye

    Cristian, thanks for sharing your experience. I will definitely try it.

  • Be Courageous!

    Love reading your posts. Every sentence makes me curious about the next! Brilliant ending and great tips as always!! Thank you

    • Cristian Mihai

      Thank you so much for your compliments! And for being a part of this community!

      • Be Courageous!

        You are welcome, it’s truly a pleasure to be a part of this community. 🤗⚓

  • blondeyonamission

    Thank you so much for this post! It was really helpful and have taken the advice on board xx

  • kiyana411

    I’ll have to keep this in mind when writing my next post.

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