I launched my first blog in January 2011. I had released my first self-published novel on Amazon. I was very excited, and I was sure that I’d soon conquer the world…
I quit after three posts, no views, no comments, no nothing.
Five days into my career as a blogger, I grew bitter and remorseful, felt invisible, decided it was all for nothing, and deleted my blog.
This disappointment was so strong that I did not give blogging another try for a solid year. And then, it happened again: I spend the first month posting on a daily basis only to get around 500 views total, and almost no comments at all. I gained about 30-40 followers during that month.
This makes you ask yourself questions. You try to find reasons. Your mind plays tricks on you, the same way it would if you would find yourself stranded on a deserted island.
Maybe you are just now starting your blog, maybe you’re thinking about it, or maybe it’s been a while and you’re ready to call it quits.
You thought about it and thought about it and… there’s something holding you back. In fact, a lot of things: you lack the time, the confidence, or the money…
You’re tired, stressed, busy, sick.
Maybe this isn’t for you. Maybe it’s best to wait for some future day, when things won’t be so difficult. I’m sorry to break it to you, but ideal circumstances will never occur.
You will always have to face the demons of no time, no support, no money, no confidence, no ideas, or ill health.
And when you realize that almost everyone faces these same problems, your reasons start to look a lot like excuses.
So let’s call them out, one by one.
1. What if people don’t like what I have to say?
Blogging can be so damn personal it feels like walking on the street naked. It’s not just the stories you share, but also the fact that you get attached to your writing.
But like it or not, putting your ideas in the public domain and running the risk that someone might not like them – even hate them – is the price of entry for being a successful blogger. If you think your blogging heroes aren’t nervous each time they click “Publish” then you’re kidding yourself.
But putting yourself out there means you’ll attract a crowd of like-minded readers.
Yes, you may have to deal with haters. Everyone does.
And I’ll let you in on a little secret: in time the haters become more amusing than frightening. You’ll realize that while they’re complaining, you’re blogging.
Remember, if someone has a negative reaction to something you wrote, that means your writing is powerful. Your writing provoked a strong emotional reaction.
And that’s a good thing.
2. What if I don’t have anything new to say?
Sometimes you ask yourself this question, sometimes you’re dead certain: there’s nothing new under the sun.
Feeling like you can’t add to the conversation as a new blogger is only natural. But it’s not just about what you say, but rather how only you can say it.
The truth is that genuinely original ideas are rare…
But you know what is unique?
Your personality, writing style, and opinions, all mixed up and delivered in the most concise and smart manner possible.
The more you have the guts to be yourself, the more unique your content will seem to be, and the more your readers will love you for it.
3. What about the competition?
If you spend your time worrying about other people…
Jim Rohn used to say that one should never wish things were easier. You should wish that you were better.
Why would anyone want to read your blog if there are others who are writing about the same topics?
If you do not have the confidence to answer that question, then you should acquire it, loan it, find it, buy it, or sell your soul for it, for without the right mindset and the right attitude, the blogging world will feel like hell.
4. Ain’t nobody got time for that…
Your days are packed. You’re running around from morning till night, and you sure as heck don’t have spare time to work on a blog every day.
Let’s get something straight: we’re all busy. And we all feel like everyone else is just kinda busy, but we’re really, truly, jam-packed busy. But if we all feel like that, we must all be wrong. Right?
Successful bloggers are just as busy as you are, if not more so. The guy you’re so jealous of who churns out post after post doesn’t have a trust fund and a maid. Like you, he has a job, a family, volunteer commitments, pets, school functions, chores… the list goes on.
It’s all about resolve. About motivation.
Promise yourself that you’ll either find a way or make one.
5. This is too difficult
You make a list of all the tasks that need doing on your blog and become frozen with indecision. Should you work on your blog design, brainstorm some post ideas, build your social media presence, or do one of the other 200 things on your list instead?
It’s enough to make anyone quit in frustration.
Here’s a tip: start anywhere. Seriously.
As long as you do something, anything at all, you’ll be ahead of the game.
As they say in that Nike commercial, just do it.
It’s the only reliable way to break through the paralysis of indecision.
Maybe you have a chronic illness and don’t want to commit to a blog until you feel better. Or you’re in the middle of a divorce. Or your bank account is empty.
Every time you think about starting your blog, you tell yourself, “It’s not the right time. As soon as I take care of problems X, Y, and Z, I’ll get started.”
But the truth is by the time you’ve fixed X, Y and X, new problems will have taken their places.
So guess what? There’s never a perfect time to do anything.
You want to do it.
Start where you are, do what you can with what you have. Do not dream of accomplishing things, but rather focus on developing the habits that support your blogging.
Funny. What kind of habits do you think you nurture if you keep finding reasons not to blog, excuses, and problems, and you keep postponing?
7. I’m too tired
This excuse doesn’t fly. You know why? Because nothing gives you more energy than working toward a goal you’re passionate about.
So if you’re too tired at the end of the day to work on your goals, the answer isn’t to abandon your goals – it’s to set more exciting ones.
8. What if I fail?
You don’t want to fail. Of course you don’t! No one wants to be rejected, or worse still, ignored.
So, yeah, it’s best not to blog. At all. Ever. That way, you won’t be criticized, you won’t be ignored.
Don’t even start.
But isn’t that just another type of failure?
Wouldn’t the thought of what could’ve been break your heart over and over again?
Think about that the next time you want to quit blogging.
If you try blogging, you have a chance of succeeding and a chance of failing.
If you don’t try, you have a 100% chance of failing.
Which is the less risky choice?
9. I’m not good enough.
Sometimes bloggers even add an “yet” to this frightening thought, and it still doesn’t make much difference.
What does that mean?
You can learn, you can evolve…
There’s so much to know about blogging! You’re inundated with tips, courses, books…
Not good enough?
And let’s not ignore the fact that the absolute best way to learn is from experience: set up your blog and start posting.
10. I don’t have the imagination.
You don’t have the imagination, the inspiration… you can’t come up with that many ideas to write about.
I mean, how can someone blog every single day…
Do they do only that?
Do they live and eat at their desks, in front of their laptops?
Is it really like that?
No, of course not.
The more you blog, the easier it gets. The more you will be able to blog. It’s like going to the gym. Or running. Or anything else in life.
When you set your mind to do something, then inspiration finds you. If you know that you have to blog, and you want to blog, then you’ll come up with ideas.
Mindset is the most important part of being a blogger. Do not focus on what you can’t do, on what could go wrong, but rather focus on what you can do. Focus on the task in front of you, the things you can control, the parts that you enjoy the most.
Do not complain, because no one cares for a crybaby. Ditch the excuses, and punch the damn keys.