A lot of folks approach the art of blogging as if it’s just about information. It’s about knowing who your readers are and helping them achieve their goals and dreams. It’s about offering them the information they need to go from point A to point B.
Well… did you ever have a teacher who was just awful? Boring? Made you hate whatever it was he was teaching?
Yup. Being a blogger(a good one at least) is not just about being a teacher…
Your content has to be entertaining.
If you don’t learn to entertain while you inform, your readers will find a blogger who can.
1. The Art of the Absurd
Maybe you walked a million miles. Or it cost a bazillion dollars. Maybe it took forever. Or you laughed your butt off.
It is the art of taking something that started out as true and magnifying and distorting it to the point where it’s barely recognizable. Where it’s absurd. Where it’s, well, funny.
And so the information you want to share with us is much more likely to sink in.
Sometimes I am so sarcastic that people think I am stupid. Yeah, sarcasm is not everyone’s cup of tea.
Some readers just won’t get it. While others will fall on the floor laughing.
The key is to truly know your audience. Or just to redefine your audience as those people who do get your sarcasm.
A metaphor is the symbolic comparison between two things that are otherwise unrelated.
4. Self-deprecating humor
When you make fun of yourself, you seem like an actual human being to your readers. They connect with you more easily and feel better about themselves too – because you’re not perfect either.
Sure, it’s a little twisted, but self-deprecating humor allows you to get that harsh joke or sarcastic comment out into the world without the risk of alienating readers by making them feel stupid or ugly or boring or not funny.
Just be careful with how far you go. There’s a fine line between self-deprecating humor and an embarrassing cry for help.
5. Connect some dots
When you mention something seemingly out of place, it brings with it a whole bunch of emotions and associations for free.
You could do this with a list post, where the last item on the list is unrelated to the others. The brain’s normal reaction to this kind of surprise is to find it kind of funny.
Like it or not, blogging is a performance.It’s not just the value you are offering the world, but also how you do it.
It’s not just what, it’s also how.
A bit of flair, a bit of swagger, those things can go a long way. If the aim is to build a passionate audience (readers who are passionate about your content) then you should be passionate too.
But before you decide to keep playing it safe, think of this fact:
If you want to be popular, you must risk being unpopular.