The Road To Hell is Paved with Shortcuts. And Adverbs. And People Who Believe in Both

A couple years after I started blogging I fell in love. Yes, bloggers are still allowed to fall in love. Eventually marry. So, I fell in love with a painter. She is one of the most talented people I have personally met, and I began collecting a lot of her artworks. At the same time, I convinced her to start a blog, in order to advertise her art and possibly sell prints and all that.

She posted one of her paintings, and I immediately did what I thought was only natural. I reblogged her post, which meant that she received a lot of traffic right from the start. Some five hundred likes and about a hundred or so comments.

But then, most of her other posts would no longer get the same type of feedback. She began to slack off, to ask me to reblog more of her posts. She soon lost interest in blogging.

I had inadvertently provided her with a shortcut. She had an audience without having to work hard in order to gain an audience, which in turn meant that she did not have the tools to keep that audience. Or the patience. Or the right mental attitude.

That’s why the vast majority of those who win the lottery end up wasting all their money.

A lot of bloggers become seduced with the idea of somehow finding an easy way to grow their audience.

Sometimes I feel that half of the blogs out there are about everything you can imagine, while the other half are about blogging. And some might believe that that’s a shortcut. To blog about blogging and to tell others how to do it. And when you realize it’s not like that, then you promise people a shortcut. A ten minute program to getting ten thousand subscribers in ten days. Something ridiculous like that.

My point is that people search for shortcuts all their lives, only to learn that there are no shortcuts. There is no substitute for hard work, for passion, for giving a damn about your audience, for writing about the things that you care deeply about. There’s no guide, no technicalities, no glitches in the system that are going to replace that.

You’d be doing yourself a great disservice by believing that there’s some sort of scheme, some sort of trick that only a few smart guys know about, and that if you search the web long enough, you’ll eventually find it.

No. You got to pay your dues. You need to work hard, be consistent, and learn as much as you can. Never become complacent. Always assume responsibility for where you’re at, and assume that only you can be the one who takes you to the next level.

In blogging, in art, in life, in love, that’s the only mindset that ensures success.

Oh, and try to edit out all adverbs from your blog posts. They make your writing appear sloppy, unconvincing, unprofessional.


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11 thoughts on “The Road To Hell is Paved with Shortcuts. And Adverbs. And People Who Believe in Both

  1. Hi Cristian. I really do enjoy your writing. I like how you intersperse how-to’s and information with short blurbs about your own life. It keeps everything relatable. For me, what you’ve written here really rings true. I’m an instant gratification addict and I tend to get over-discouraged if I’m not seeing results immediately. Diets have never lasted longer than a week for me. Definitely going to share this post for my network. Thank you for your insight (and calm but fair ‘dad’ style message).

    Liked by 2 people

  2. I agree with the other comment that I’ve found ton of blogs on how to blog – and some are helpful but it’s hard to distinguish which ones are honest and which ones are just trying too hard if that’s makes any sense – I enjoyed this post and plan to keep learning and growing as a blogger !

    Liked by 2 people

  3. the sentiment… ‘I believe in luck. The harder I work the luckier I get,’ is linked to a number of famous people, but that doesn’t make it any less true.
    (Which reminds me of another famous quote…
    Oscar Wilde: I wish I had said that.
    James McNeill Whistler: You will, Oscar, you will.)

    Liked by 3 people

  4. I don’t believe in over night success. Even if something takes off “overnight” there had to be tons of work put into it to make it take off.
    I’d much rather build up then see success than overnight- to me, overnight success can lead to overnight burn out (exception can be books, movies etc- they can take off overnight but a lot of work goes into a book or movie or anything like that)

    Liked by 2 people

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