It’s not YOU, it’s THEM

It hurts when a post you worked and worked on doesn’t get any comments. It’s heartbreaking when no one shares your content, when you can’t help but feel like your words aren’t worth someone else’s time.

And you start to ask yourself, “How do I get more people to read my blog? How do you I earn a bit of income from my writing?”

Sometimes you ask yourself why, sometimes it’s how, depending on the despair and resentment you’re feeling.

Want to know the truth?

You’re asking the wrong questions.

It’s not you, it’s them.

Imagine you want to start a blog about books. That’s your passion. Everyone tends to write book reviews. That’s the easiest thing to do. Also, knowing your niche does not mean you know or understand your audience.

Who reads books? Why? What are they like?

If you don’t know your readers, how can you possibly please them?

Next, ask yourself these questions:

  • How do I add more value to my readers?
  • How do I entertain them?
  • How do I connect with them?

You see, it’s not you, it’s them. It’s about them. Your words are for them, otherwise you wouldn’t be sharing them on the web.

And, yes, now it’s a good time to stop lying to yourself that you’re only doing this because keeping a diary is so old school.

You blog, it’s because you want to be read. And if you want to be read, it’s time to focus on your readers and what they want to read.

It’s common sense, but common sense is kind of a super power, so don’t be quick to dismiss these ideas, because you are still asking the wrong questions.

And if you keep asking the wrong questions, you’ll keep getting the kind of results you don’t want (or no results at all.)

Don’t be selfish, think about your readers.


If this sounds like hard work, you are right. It is. That’s why 99% of bloggers never build a proper audience.

They are too self-centered to even care about their readers, while being entitled enough to demand them. Or beg for them on other people’s blogs.

If you want readers, you need to think less about yourself, and more about them.

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9 thoughts on “It’s not YOU, it’s THEM

  1. This is a concept I’m still trying to figure out. What are some ways to figure out what your readers are interested in? Is it all about finding your target audience and researching what they like? I’m struggling with the actual action of figuring out what my readers want to hear right now, and I was wondering if you had any suggestions on how to do that.

    Liked by 1 person

    1. In many regards, if you do this blogging thing right and you’ve chosen a topic that you are deeply passionate about, your target audience is not that different from you.

      Let’s say you’re into fitness, so you start a fitness blog. Odds are you’re also into nutrition, eating healthy, stuff like that. Well, most of your readers are into that as well.

      There are exceptions, but the idea is to figure out what the vast majority of people who like a certain topic are like.

      Liked by 1 person

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