What to Do If No One Is Reading Your Best Posts

Content is king. Quality content, the kind of stuff that people want to obsessively read, print out, and hang on their walls.

So if you create that kind of content, you’re pretty much set, right?

Well… sadly, no. Great content is one of the most important steps you can take, but then you need to actually promote that content.

That might make you nervously giggle inside, but I believe in you. Once the quality aspect is covered, here’s what you want to work on:

1. Network

Today, tomorrow, next week, and next year, you need to be networking with fellow bloggers, web journalists, social media power users, and others who have the audience you’re looking for.

How do you make connections with influential folks on the web?

  1. Add value.
  2. Be good.

You have to create some amazing content worth paying attention to. And you have to be the kind of person that others want to hang out with.

Networking isn’t about sucking up to people you don’t like. It should be about cultivating relationships with guys who are passionate about the same things you are. Spend your time on people you respect and like.

2. Make your content easy to share

As you’re building your network and creating all that epic content, remember to make it easy to share.

Analyze the content that gets lots of shares on your favorite blogs. Try to model your content on that.

3. Be your own kind of blogger

Your content needs a unique voice. It needs a point of view. You have to stand for something, or else you’ll fall for everything.

No matter how crowded and cluttered your topic is, there’s always a way to stand out. But you need to put the work in. It can take time, and thought, and a lot of words written. But there is always a way.

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18 thoughts on “What to Do If No One Is Reading Your Best Posts

  1. Good information. The last paragraph under Networking really stood out to me. Where you mention that networking is about cultivating relationships. This is something that would have helped me early on in my career outside of blogging. Networking seemed to be a nasty word. This puts it into perspective. Thank you for the tips!

    Liked by 2 people

  2. Great post and I have one to add. Please make sure that links to your blog work! I can’t begin to count how many blogs I can’t reach because their links don’t work (usually they’re not updated when a blog changes). Links should be added to gravatars too! I feel so sorry when I can’t reciprocate a visit.

    Liked by 2 people

      1. Most of the people I’ve spoken to said it makes them feel vulnerable, the idea of being open to a bigger audience means being more criticism. I suppose I understand the fear but thankfully it’s something I haven’t had an issue with.

        Like

      2. Well, that’s kind of the point.

        You know the saying, “To whom much is given, much is tested?” Well… that’s how it is. The amount of hate I received over the years… but also it was significantly less than the praise and the number of people I have helped.

        Like

    1. Hi Haley,

      Yes. Find the top 10 bloggers in your niche and interact with them. Like really do it. Read their posts, give thoughtful comments. Try to add to the conversation, so to speak. Interact with your readers. Build genuine connections. After you’ve built rapport with the top bloggers in your niche, ask them if you can guest post on their blogs, or if they’d like to guest post on your blog or if they’d like to be interviewed by you.

      Liked by 1 person

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