Content is king. Quality content, the kind of stuff that people want to obsessively read, print out, and hang on their walls.
So if you create that kind of content, you’re pretty much set, right?
Well… sadly, no. Great content is one of the most important steps you can take, but then you need to actually promote that content.
That might make you nervously giggle inside, but I believe in you. Once the quality aspect is covered, here’s what you want to work on:
Today, tomorrow, next week, and next year, you need to be networking with fellow bloggers, web journalists, social media power users, and others who have the audience you’re looking for.
How do you make connections with influential folks on the web?
- Add value.
- Be good.
You have to create some amazing content worth paying attention to. And you have to be the kind of person that others want to hang out with.
Networking isn’t about sucking up to people you don’t like. It should be about cultivating relationships with guys who are passionate about the same things you are. Spend your time on people you respect and like.
2. Make your content easy to share
As you’re building your network and creating all that epic content, remember to make it easy to share.
- Format it to be reader-friendly.
- Put a nice headline on it.
- Make it easy to share on social sites.
- Be sure your content is entertaining and useful.
Analyze the content that gets lots of shares on your favorite blogs. Try to model your content on that.
3. Be your own kind of blogger
Your content needs a unique voice. It needs a point of view. You have to stand for something, or else you’ll fall for everything.
No matter how crowded and cluttered your topic is, there’s always a way to stand out. But you need to put the work in. It can take time, and thought, and a lot of words written. But there is always a way.