Admit it. You’ve asked yourself, time and time again, how do your favorite bloggers manage to attract so many followers?
Be honest – you’d love to inspire people on that level.
You try to emulate them, but nothing seems to work.Your visitors might check out an intriguing headline once in a while, but they hardly ever stick around for more.
In other words, the folks who visit your blog don’t turn into loyal followers.
What to do about it? What to change, what to improve upon? You feel defeated, destined to remain a small-time blogger.
But what if you could use the secrets of psychology to mesmerize your visitors and dazzle them into becoming devoted followers?
What if all it took where these three psychological triggers to turn one-time visitors into fiercely loyal readers?
Blog visitors will be drawn to you if they perceive you to be the kind of person who cares about others and might even offer to help a stranger.
Readers also instinctively sense that a warm person won’t try to mislead or manipulate them, for instance, to make a quick buck.
If you can demonstrate a warm demeanor via your blog, you’ll transmit all of these positive feelings directly into the hearts of your readers – creating attachment and loyalty.
Warmth is important, but it’s not enough to create long-lasting loyalty.
Your readers also want to feel confident that you are competent – that you know what you’re talking about. Otherwise why would they invest their precious time and energy in your ideas?
Demonstrating competence both directly (by showing expertise) and indirectly (by showcasing endorsements from others; the so-called social proof) is critical to winning reader loyalty.
But this is a balancing act. It’s not just how good you are, but also the way you express your competence. You might come off cocky and unapproachable, which could intimidate readers into keeping their distance.
Ever stumbled across a blog on your favorite topic only to quickly feel a lack of connection?
Maybe you felt it was intended for someone with a more advanced background, or maybe it was targeted toward readers with slightly different goals than your own.
When that happens, it’s possible that the blogger was deliberately targeting a different kind of reader. But it’s equally possible that the blogger didn’t have enough insight into her target reader’s actual situation (or did a poor job communicating it).
In contrast, when a blogger displays deep insight into her visitors’ challenges, goals, views and experiences, she pulls the third loyalty trigger – relevance – and readers do feel a connection and want to stick around.
If you make your readers feel understood, and show them your content is relevant to their lives, you’ll successfully place the final piece in the loyalty jigsaw puzzle.
Want to know how to put all these triggers to work for you? Read on.
How to Use Psychology to Get People Hooked on Your Blog
You put your heart and soul into your blog, and you deserve a loyal audience.
The right kind of connection will transform fleeting visitors into regular readers. By demonstrating warmth, competence, and relevance you’ll finally start attracting readers who choose to stick around.
And the best thing? It really just boils down to learning how to communicate the best version of you to your readers – your kindest, most skillful, reliable and empathetic self.
Visitors will become addicted to your blog, your audience will swell, and you can finally leave those small-time bloggers in the dust.