Gary Vaynerchuk’s Guide to Gutsy Blogging

Raise your hand if you know who Gary Vaynerchuk is.

That’s what I thought.

So what’s the big deal with this guy?

Well, first of all, it’s his enthusiasm.

How would you translate Gary’s enthusiasm into textual content?

It would be tough, right?

Maybe use exclamation points, big bold language, red headlines and subheads, colorful highlighting techniques… I think you see where I’m going with this. To translate Gary Vee into text without losing his enthusiasm and passion it’s an almost impossible task.

That’s why Gary has tons of those types of hype-adverse people among his loyal fan base. So what’s going on here?

Well, I think Gary makes a good case for the expanded use of video and audio for content and message delivery. It’s a whole lot easier to get across enthusiasm with voice inflection, facial expressions and body language. Try to do it in text, and suddenly to some you’re not innovative, you’re a cheese ball.

Keep in mind, however, that as popular as Gary is, not everyone digs his style. Plenty of people are likely turned off by him.

Doesn’t matter. Gary has the courage and the good sense to be truly unique, and to attract the audience that’s right for him. As the good Dr. Seuss said, “Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind.”

The bottom line is this: Gary’s style isn’t a good fit for me to use, and it might not be right for you. But if you don’t find a way to get your authentic enthusiasm across, you’re not going to achieve your online marketing goals.

And if you’re not enthusiastic about what you’re doing, why do it at all?


4 thoughts on “Gary Vaynerchuk’s Guide to Gutsy Blogging

  1. I can’t not have respect for Gary. In truth, I have days when I’m really not in the mood to watch his videos, and there are times when his style and approach are too much for me. But the sheer work ethos, and how much he has achieved is inspirational. I’m definitely a blogger, not a vlogger. I think there will always be a place for both. 😃

    Liked by 1 person

  2. Be what you are and say what you feel because people dont mind what matters and what matters dont mind. nice summary of what blogging is. You have very nice way of putting up your ideas i appreciate

    Liked by 1 person

  3. That enthusiasm is very inspiring for me. I don’t listen to him all day and night, but I do follow him on Twitter. When his videos pop up, I’ll occasionally take a look and every time I do, I’m full of energy and want to do so much with my business. I’ve tried getting some of that enthusiasm out in a few of my posts, but I know it definitely doesn’t come out as powerful as an audio or video clip would.

    Liked by 1 person

  4. Love the way you used that heading 😁. I love Gary and yes his energy can be draining at times but I have learnt a lot from him. His energy definitely wouldn’t translate well through a written medium. Totally agree that you shouldn’t be doing something that you are not enthusiastic about. Great post. Thank you.

    Liked by 1 person

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