Let’s admit it: Blogging is one of the best ways to grow a business, promote a certain cause, or spread new ideas, because you offer people crucial insights, and thus you gain their attention and trust.
Blogging is less about converting random people into customers, but more about making friends. Establishing the kind of connections that might, just might, last forever.
While there are as many ways to approach blogging as there are blogs, some things are more effective when it comes to gaining influence.
Here are five essential laws of persuasive blogging to keep in mind:
1. The Law of Value
Your blog must provide value to the reader by addressing a problem, concern, desire, or need that the reader already has. Fresh, original content is king.
2. The Law of Headlines and Hooks
Your post titles must stand out in a crowded, noisy blogosphere, and you must quickly communicate the value of reading further with your opening.
3. The Law of “How To”
People don’t want to know “what” to do, they want to know “how” to do it. If you think you’re giving away too much information, you’re on the right track.
4. The Law of the List
Love them or hate them, informational posts presented in list format are easily digestible, and allow for an efficient transfer of your value proposition to the reader.
5. The Law of the Story
Stories are the most persuasive blogging element of all, as they allow you to present a problem, the solution, and the results, all while the connotation of the story allows readers to sell themselves on what you have to offer.