When I was six years old I decided that I wanted to become the richest man in the history of the world. I kept imagining what it would be like: to be powerful, to acquire such vast wealth that I could do anything I wanted. How I’d own houses and apartments in the most interesting of cities, how I’d conquer the world one business deal at a time.
As I grew older I realized that I did not want it. I mean, I did want it, but I wasn’t willing to pay the price. It did not want the journey. I just wanted to be teleported to the destination.
The same goes for blogging. Some people think it’s cool to blog. To write some words on a computer or smartphone, and then have a bunch of other people read and cherish said words.
But they do not want to pay the price. To enjoy the journey. The long and lonely walk towards their destination.
They do not know what to blog about, they do not know what their blog is all about. Quite frankly, most of them do not know what they’re all about.
In order to become an artist at blogging, you must know what your blog is all about. What you want to write about, what’s your passion, what makes your heart skip a few beats.
You need to tell yourself a story. The story that you are a blogger, that that’s what defines you, that you are working towards becoming the best blogger in your niche.
How much time did you spend on your About page?
Does it tell the story of why you’re doing this? Of what readers should expect to find on your blog? Does it tell the story of what they have to gain from subscribing and reading your blog?
That’s what the About page is for; your chance (sometimes your only chance) to let people know what your blog is all about. To turn one-time visitors into followers.
If you are not crystal clear on why your blog is worth paying attention to, no one else is going to figure it out for you.
Most About pages tend to be about the author, not about the blog. And most of the time, that’s where visitors will click away, never to be seen again, because they were provided with no compelling reason to ever come back.
A great About page must communicate clearly what the reader can learn and why it’s important to them.
In other words, your “About” page has to sell the blog before the blog can sell you.