Sometimes I ask myself if there’s more to this blogging thing than being addicted to traffic.
You start a blog, or a YouTube channel, create a podcast, whatever your passion may be. You put some content out there, and a few people stop by and compliment your work.
That’s when the madness starts.
You start to go online for traffic strategies, going to webinars instead of movies, and even studying blogs the Art of Blogging. Hehehe.
But you know what?
I feel you. And because I went through this myself, I am going to share a few strategies with you.
9. Buy ads
This is not the best strategy, but it dies work. Some folks even make money from buying ads.
But it’s pricey. These days, most keywords cost more than one dollar per click, which makes doing this for long unsustainable.
8. The Social Network
Here’s how people screw social media up: by thinking that having a presence on every single platform ever invented is smart.
Well… problem is, you’ll spread yourself too thin. The only folks who ca maintain such presence have entire teams dedicated to this.
But for you and I, the smarter strategy is picking just one social network and putting in the time and energy to really do it right. You can focus on others later.
7. Take advantage of other mediums
In a similar vein, a lot of content creators think they need to have a blog, podcast, YouTube channel, book, everything.
In the beginning, it’s a mistake, because once again, you’re spreading yourself too thin. However, once your audience is established in one medium, expanding into others becomes a much smarter strategy. Here’s why:
Audiences don’t overlap as much as you’d think: folks who read blogs about marketing and those who listen to podcasts about marketing are two relatively distinct audiences. So, by expanding into other media, you can instantly increase your reach.
6. Get linked to
Most bloggers get it wrong when it comes to SEO.
The most important factor when it comes to pleasing Google is getting linked by trusted sources, by other blogs and websites that have a lot more traffic than you do.
How do you do that?
Simple: create amazing content.
Not just amazing, but so amazing that influential people can’t help talking about it.
Get that part right and the rest of SEO is much easier.
5. Guest blogging
Granted, guest blogging isn’t easy. Yeah, the long-term results of are great, but the bitter truth is that most bloggers don’t have the skills required to land a spot on the biggest blogs in the world. They can with practice, but some of the other strategies here are easier to implement.
Such as …
4. Interviewing others from your niche
What? How does interviewing a bunch of other bloggers get you traffic?
Well, here’s a little secret: even though interviews aren’t the greatest content, they are brilliant for connecting with influential people. Be respectful of their time, and ask insightful questions, and you might be surprised about how long they remember you.
Give it a try. This is one of the easiest traffic strategies to implement, and it’s amazing how many connections it can create for your time.
3. Building a newsletter
What’s the easiest way to get more traffic?
Let your current subscribers know that you posted some new content. Building an e-mail list is crucial and should be more of a priority than just getting traffic. So, put up an email subscription box your site ASAP, preferably with a nice incentive to make joining your list irresistible.
2. Writing a list post
List posts are everywhere, and here’s why:
They get jaw-dropping amounts of traffic.
I mean, my most popular blog posts, on all my blogs, are list posts of some sorts.
You’d think the Internet would get sick and tired of list posts, but it’s just not so.
Don’t believe me?
Write a post about 10 ways to do something your audience might like. I’m betting it’ll be the most popular post in the history of your blog.
1. Spending time to craft the perfect headline
If you could multiply your traffic tenfold in five minutes, would you do it?
No-brainer, right? Well, then don’t make the mistake of thinking your headlines don’t matter. Getting better at writing headlines is the fastest and easiest way to take your blog to the damn stratosphere.
Nothing else even comes close.
And yes, it applies to every type of content. I don’t care if you’re running a YouTube channel, a podcast, or publishing comic books; your headline is more important than the rest of the content, combined.
Now it’s the time that you pick whichever strategy best suits your needs, and do it. And do it. And do it some more.
Because all of the time I spent writing this post will be for nothing if you never use the strategies. Doing something, anything is a must.
Of course, nobody wants to hear that.
But you know it’s true.