Yes, content is king, but formatting is queen: to create readable, engaging content ensures that your followers will and can follow through to the end.
This post is going to show you how to create pages and posts that are interesting to look at, easy to read, and engaging to … even the most technologically challenged reader.
Let’s take a look at six ways to format your posts for maximum readability.
1. It’s mostly about being bold.
Let’s start at the most basic level with the bold and italic formatting options.
Used with a bit of restraint, bold and italic formatting can be a very effective way to break up blocks of text on your page.
One way is to bold a first sentence that introduces an important notion in a paragraph. This serves as a visual break from the rest of the text. It’s more subtle than a subhead, but still stands out from the rest of your copy.
And when it comes to italics, you can add meaning to your words by italicizing words within a sentence.
Again, restraint is key. Don’t go overboard, or you risk annoying your readers.
Most writers only scan your content, trying to decide whether or not to dig in to your text. Take your time and craft subheads that hint at your content. This will help engage skimmers and draw them into the rest of your copy.
It’s a matter of personal preference, and the most important thing is to be consistent within each blog post.
It’s a proven fact that list posts do very well.
This is a satisfying way to consume information, and it’s a good reason to use numbered subheads on your posts, especially if they’re long.
4. Bullet points
I advise you to read more about bullet points here.
They are a great way to lay out a series of concepts in a way that’s easy to digest, too.
If you find yourself writing a paragraph with multiple sentences and concepts — and it’s getting longer and longer — make use of bullet points:
- Explain concept one
- Then concept two
- End with concept three
See, wasn’t that easy to skim?
5. Make your paragraphs shorter
A long web page is easier to go through if paragraphs are broken into short paragraphs.
A rule of thumb is to stick to one topic per paragraph.
Then again, moderation is key, because using a ton of short paragraphs, short sentences, can also annoy some of your readers.
6. Block quotes
This WordPress function is easy to use and provides a great way to highlight text. You can use it to emphasize a famous quotation, a concept, or a crucial part of info.
A block quote helps a reader focus on what matters most. See?
One or two blockquotes per blog post is enough. More than that and they tend to distract readers.
Do you have a favorite WordPress formatting tip to share? Cruise on down to the comment section and tell me all about it.