Who Cares? No One

Hi there, I’m your reader. Thanks for the free content, but I just don’t care. This free content you’re publishing on your blog is worthless, because content about you is worthless to me.

Hello… is this thing on?

Selfish Blogging

We’re all selfish, aren’t we?

We love to talk about ourselves. We want to tell people how wonderful we are and blather on about how much they need us. We ramble incessantly about our achievements and our “adventures”. We’re all about us.

Want a tip? They don’t care about us. They care about themselves.

Let’s talk about you

For content to be effective, it has to be about “you” (as in them), not “me” (as in the blogger).

Most bloggers get this wrong, and every sentence (or almost) begins with “I.”

“I did this. I did that.”

They’re all “me, me, me.”

Don’t you hate it? Perfect strangers exhibiting their lives as if it’s meant to somehow mean something to someone living half a world away.

Yes, writing about your experiences can inspire and motivate others, but it can also be a huge mistake. It’s a balancing act that beginners should not attempt it.

Want a sure way to get people to read your blog?

Don’t talk at them; talk about them. People love to discuss themselves. They love hearing about themselves even more. They want to feel as if someone cares… someone who’s listening and acknowledging them.

People want to hear you hearing them.

You + Me = “We”

A good trick is to write your content as if you’re addressing readers directly, while focusing on their desires and needs. Don’t flatter your own ego by penning boastful descriptions of you and your life.

Show people you’re listening instead.

Write for the person on the other side of the ocean who happened to stumble upon your blog.

You understand them. You feel their pain. You know the suffering…and now you can offer the solution.

That’s where “we” comes in. Once you’ve established “you,” it’s easier to engage the reader and move into “we.”

Together, you and the reader become a team. Together, you’re solving the problem.

OK, now I’m listening.

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16 thoughts on “Who Cares? No One

  1. I agree with this in some aspects, but if you’re a memoir blogger and your readers are interested in memoir, the “I” perspective is relevant. Personally, the “who cares” sentiment creeps in for me when I’m reading a blog and, like many, it comes off as self-improvement. Not that self-improvement or self-help blogs are bad. They aren’t. But the Internet is littered with self-help blogs. It’s an epidemic.

    It’s refreshing to read a personal “I” perspective from time to time. Different strokes for different folks.

    Liked by 9 people

    1. Agreed, Jeffrey! My blog is about me and the places I go and things that matter to me. I’m not here to tell people what to do but instead to tell them how I do it. This is spot on advice for someone offering how-to kind of posts but not for the story tellers among us. Thanks for speaking up!!!

      Liked by 2 people

      1. I have a growing base and my stats are improving every day. Mostly people I know, which I really appreciate because it has provided opportunities for meaningful interactions offline that might not otherwise occur. Although, I guess you’re right – I don’t have a lot of snarky strangers following me…. 😉

        Liked by 2 people

    1. Actually, I think people do care. But, I think it is a limited number of people. It is the people that can relate to you and feel they can learn something from your experience. The trick is to get a bigger audience engaged in what you have to say and learn something from that experience. So, I think you have to work harder to connect to your audience by making it about them. And by doing this you become a better blogger.

      Liked by 5 people

  2. Sooo true! This business of “we” is so important! I’m listening to Ben Sasse (author of “Them: Why We Hate Each Other…”) and what you suggest here is being reinforced with each sentence. We care about how we can heal and help one another. Thank you, Cristian, for your continued help. ❤️

    Liked by 2 people

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