What Makes The Difference Between A Meh Blog and a Great One

Think of some famous, long-dead person you genuinely admire. Think of this person’s life. What made them worthy of your admiration?

Can you sum up this person’s life in one sentence?

I bet you can.

Yes, the saying is jack of all trades, master of none, but it’s better than master of one, but the truth is that we often spread our resources too thin to become successful at any one thing.

Is your blog like that?

How long does it take you to explain what your blog is about?

When most people are struggling with their blogs, they try to think of what they can do more of to improve their blogs. But what you actually need to do is think about what you can do less of to improve your blog.

To make the soup more flavorful, you don’t add more spices to it. Instead, you boil the excess water. That’s what you have to do. Not add new elements, simply subtract boring ones.

Listen to your audience. Focus only on those topics they like the most. And cut everything else out.

How?

Ask a simple question to your blog readers. Ask them to nominate their favorite post on your blog published in the past 6 months. Based on their responses, narrow down the categories you write about.

Jack of All-Trades

Think of Leonardo DaVinci. A true genius. Inventor, painter, sculptor, architect, scientist, mathematician…

He is credited as the father of  paleontology, ichnology, and architecture.

And, yet, he’s mostly remembered for a painting. Granted, it’s the most famous painting in history, but this proves the following:

People will only remember you for one thing. If you try to force them to remember multiple facets, you’ll never make room for yourself in their brain (or heart).

But what if you have more than one thing to talk about? What if you solve more than one problem?

If you solve more than one problem, you’ve got to do what Apple does.

Apple sells a lot more products than just iPhones. Macbooks and iPods and iPads. But they unify all their products under one element: the user interface.

Apple does not sell computers and mp3 players and phones and tablets. They sell gadgets that work well within a certain ecosystem.

You have to figure out the core element that ties all your categories and topics together. Think of the way nutrition and working out cater to the same audience.

Your one-sentence summary (in a few sentences)

  1. By trying to do too much, you risk not doing enough.
  2. Focus your efforts on one thing. Ask your readers to let you know what you are best at. And then focus on that topic alone.
  3. If you solve a lot of problems, then you need to find one core umbrella element under which you can unify all your solutions. Otherwise you’ll never be able to create space for yourself in peoples’ minds.
  4. Be a focused sentence. Not a convoluted paragraph. Can your readers describe you in one short sentence?

Is your website attempting to do (or say) too much?

Are you confusing your readers by not being specific enough?

Let’s brainstorm in the comments …

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15 thoughts on “What Makes The Difference Between A Meh Blog and a Great One

  1. Some good tips here. My readers don’t engage much other than to tap the like button occasionally, so I don’t know if asking the question about their favorite post would even get any responses. If I go by stats I know what the hot topics are but they’re hard to recreate. My blog is about natural wonders in Arizona.
    The posts I’ve gotten most yardage out of recently are OMG I can’t believe it weather phenomena like a flash flood in the desert. Again, hard to recreate, if you know what I mean. 🙂 The thing that encourages me most is the verbal kudos I get when someone I know personally compliments me on the content.

    Liked by 5 people

  2. Even though the word Christian is in the headline of my blog, most people will view my posts with the word sex or some variation of that in the headline or body of the blog. I have branched out from my core focus on Christianity and the church to focusing on the single and relationship parts but still weaving in the religious elements that I believe does appeal to the religious believers who can identify.

    Like

  3. I just wrote on my Niki Flow blog that it’s about everything, about where my heart leads. I guess that’s not marketable but it is personal and real. If there is one thing I would want people to know about me above all others, it’s that my son has been missing for nearly three years. I have been screaming inside since he disappeared. But I still love life, my family, this moment. So I focus on that, and for a while the screaming stops.

    Like

  4. I feel like it’s in the delivery. Some people just have a way with words where they can mash a lot of topics into a blog and it just works. Maybe it’s their tone in writing or maybe it’s just the topics make sense with regards to the context of the blog in general. Some people can hold down one subject really well and others can keep it bopping in and out of a few different topics. It’s really interesting and I always try to learn from the way people write. Especially their tone.

    Liked by 2 people

  5. I love this so much. It gets to the point immediately without all those boring how tos and how not tos.. I mean, you followed exactly what you were telling us about (a.k.a your own advice). Thank you so much ❤ Lots of love!

    Liked by 2 people

    1. Yeah, I think that you have the same ideal audience for both. Lettering and crafts. Try to think in terms of readers and what kind of people they are. What are their hobbies/passions/skills?

      If your topics cater to the same kind of folks, it’s okay to write about them on the same blog. If not, you may need to branch out.

      Liked by 1 person

  6. I really appreciate this post. I’m wondering why I didn’t think to ask my readers on WordPress. Instead, I was asking friends one on one. I’ve always known I need to streamline but I can’t decide what I should do… I’d definitely use this as a guide. Thanks.

    Liked by 2 people

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