Is this you?
After hours and hours of working on interesting topics for your blog, you get little to no results. It’s as if you’re releasing said posts into the cold and dark vacuum of outer space.
And then, sick and tired of working your heart out at creating the best post ever written, you throw out some random idea that popped into your head – and the comments go wild.
Let’s face it: You’re no mind reader.
But if you’re wondering what topics your readers are longing for you to write about, then let me tell you there is a way.
And it’s so obvious, you’ll wonder why you didn’t think of it sooner.
The “Why Didn’t I Think of That?” Way to Get Inside Your Readers’ Heads
So, what’s this big secret to figuring out what your readers want?
Well, I don’t know if you ever thought about it, but you could, you know…
That’s it. Simple, right?
Of course, as a blogger, you need to use an online survey, because you can’t travel the word to ask your readers in person about what they’d most want to read.
Offer a free e-book or another form of incentive so people fill out your survey. Ask them what they’d like to read, what products of your would they want to purchase, and how to better improve their experience.
Free Survey Services to Get You Started Fast
Want to mine your readers’ brains for ideas and insights like this?
Just sign up for a free survey service like the ones below, create a new survey file, and let’s get started.
Questions That Will Get You the Answers You Need
“WHAT IS YOUR BIGGEST CHALLENGE WHEN IT COMES TO X?”
If you’re wondering what kinds of information products to create, or what to tackle in your blog posts, this question will help you figure out what’s bugging your readers. Solve these problems with your offerings and you’re golden.
“WHAT LEVEL ARE YOU AT IN X (NEWBIE, INTERMEDIATE, PRO)?”
Asking your readers where they’re at, in terms of your blog topic, will help you figure out how much handholding you need to provide and what kinds of blog posts and products will fare best with your audience.
“WHAT’S MISSING OUT THERE? WHAT PRODUCT/SERVICE DO YOU WISH SOMEONE WOULD CREATE?”
Here, you let your readers help you out with market research. What does your readership crave that you and your competitors aren’t offering?
“HOW DO YOU PREFER TO LEARN (WATCHING, LISTENING, READING, DOING, OTHER)?”
This is a sneaky way to learn whether your readers prefer traditional blog posts, videos, or podcasts – or whether they need some sort of e-course or mentoring that includes assignments and accountability.
How to Make Sure Everyone Knows about Your Survey
The best-designed survey in the known universe won’t help you if only three people fill it out. (“Hey, one-third of my readers want blog posts on Elvis sightings!”)
You want to get a broad sampling of your target readers – not the passionate views of a small few.
Here’s how to spread the word about your survey, and then we’ll talk about how to entice readers to take action and actually fill it out:
- Use social media. If you’re on Facebook, Twitter, Google+, or LinkedIn, let your friends and followers know you’re running a survey.
- Mail your subscribers. You do have a mailing list, right? Send out an email to your subscribers asking them to take the survey. Tell them how much you care about what they think.
- Tell your BFFs. Your friends know people who know people who know people. And those people know people.
- Write a blog post. You likely have people who read your blog but aren’t on your mailing list, so you can reach these readers by writing a blog post about your survey.
The more of these tactics you use, the more results you should garner.
The Results Are In – Here’s What to Do Next
Whew! You conducted your survey, got a bazillion responses (woot!), and pored over the results to peer into your readers’ minds.
Your brain is exploding with new ideas for what to create next.
But before you start working on new content, the following steps will help you wring the last drops of value from your hard work.
1. GIVE THEM THE SCOOP.
If people have responded to your survey, they’ll naturally be curious about the results.
So write to your readers and let them know what you discovered – and how you’ll use the information.
2. FILL IN THE GAPS.
Sometimes the survey responses will show you not only what your readers are craving from you, but also how you can better promote what you already offer.
Your survey is a great opportunity to find out whether your readers are up-to-date on your offerings, and to remedy it if not.
Are You Ready to Discover What Your Readers REALLY Want?
If you truly want your blog to thrive, you must get inside the heads of your readers.
But mind reading is a trick few bloggers have mastered.
So they just guess what their readers want and hope they’re not too far off the mark.
But the truth is that if you really want to know what’s going on inside people’s heads, there’s only one way to know for sure.
Go ahead and ask them.