Write what you want.
The advice that all successful writers/bloggers so generously offer.
The most important rule of content writing.
Write what you want. What sets your soul on fire. Write your heart out. When you want, how you want. Ignore the critic within, the haters, the naysayers.
Write with passion.
Punch the damn keys.
The rules are more like guidelines. Write what makes you happy. Write as if these were the last words you’d ever write.
To tell you a little secret: if you were to go on my blog, you’d stumble upon about 1000 or so blog posts that ignore most of the rules I teach here. Bad headlines, a quote for an intro, and just me writing with passion about life, death, and everything else in between.
And the newbie goes on and writes with passion and conviction until they stumble upon a new rule:
Write what your reader wants to read
Now, the newbie wants to be read.
Who doesn’t? But how do you balance these two rules, how to write what the reader wants to read without feeling like selling your soul?
For those of you who have been brainwashed by mass-media over the last couple decades or so, there is such a thing as two opposing thoughts existing at the same time.
Two opposite ideas.
So, yes, you must write what you want. But. See? There’s a but, and that makes all the difference. Out of the million or so ideas you have, you should write about the ones who interest your readers.
There’s no awkward balancing act that needs to be performed.
You just have to write what you want, but just make sure it’s also something your readers want to read.
Whenever you set out to write a blog post, simply ask yourself who’d care about your topic, and why, and how much they’d care.
Then set out to better understand the emotional triggers, how to get your readers to care as much as possible, to invest time and effort into reading and commenting on your post.
The what is up to you. 100%. From the moment you write your first blog. No one can take that away from you.
But the how… that’s what you owe your readers.
How do you plan to write what you want in such a way that your readers will enjoy your content and come back for more?