Donald John Trump. POTUS. Businessman. Television personality. Controversial figure. Before and after becoming the most powerful man on the planet.
Love him or hate him, but we all know his name, we all know what he’s about. His brand, so to speak.
But how does he do it?
Why do we know so much about The Donald? How did he manage to be everywhere?
And can we use his methods to grow our blogs and find a larger audience, possibly write better articles?
Well, let’s find out together, shall we?1. The Bully’s Definition of Authority
In a way, Donald Trump is a bully. Define self-confidence any way you want, but the guy knows what he wants, goes after it, and usually gets it.
And the rather shocking bit is that he does not seem to know much about the things he’s after.
Because the truth about human nature is that we often follow the expert. The guy who clearly knows what he’s doing.
But at the same time, we also follow the guy who just pretends to know what he’s doing. Or thinks he knows. Even when we know for sure he’s wrong.
In other words, who is most certain will always influence the other. It’s not about skill, it’s only about self-confidence. We either follow the expert or the bully. It does not matter.
Why We Want You to Be Rich: Two Men, One Message is a book about personal finance, co-authored by Donald Trump and Robert Kiyosaki, released in 2006.
That’s one of the things Donald Trump has done to gain access to a certain audience he wouldn’t normally have access to.
It’s incredible that bloggers somehow think that if they keep posting one blog post after another, somehow someone someday will find them and make them Internet famous…
And they spend their entire “blogging career” with 72 followers, 15 of which are their mother, their father, and a bunch of cousins who live three states apart from them.
You must play the game.
Find the top 10 bloggers in your niche, and get to work. Study them, read their posts, analyze how they title their posts, how long their posts are, how they use subheads, how they open a blog and how they end one.
After you’ve done that, start leaving comments. Genuine stuff, not generic. Write like an actual human being who has read the article and has formulated an opinion.
Build rapport with those bloggers. They should know who you are, they should like you, and most importantly, they should respect you (and your opinions).
Then it’s time to leverage those relationships:
- Ask them if you can guest blog on their blogs
- Ask them if they’d like to be interviewed by you on your blog (if it all turns out okay, then odds are they’ll at least mention the interview to their readers)
- Ask them if it’s okay to link to their blog in one of your articles (maybe they’ll also link back to something of yours they enjoyed doing)
This is the game you must play. You want something you never had? Find one person who has that, and get to know them. Odds are you’ll be able to figure out how they got there in the first place.
3. Be polarizing
Let me ask you something. When was the last time you laughed your heart out? Like uncontrollably, way too loud. In front of other folks. Hmm?
Most people have never done that. Social conditioning makes it mandatory to fit in.
Well, sorry to break it to you, but great bloggers, the really popular ones, are polarizing as f*ck.
The more polarizing, the more popular…
What I mean by this?
Some folks want to kill you, while others adore you.
Here’s the interesting deal about blogging: is not that much a numbers game, as it’s a game of trust, loyalty, and admiration.
The articles that get shared are the ones that people love a lot, the ones that elicit strong emotional reactions.
You could do better with a thousand followers who are obsessed with you and buy every single one of your products, or are begging you to take money from you/sending you free stuff, than you could with a hundred thousand followers who barely care enough to read your lukewarm content once in a while.
Yes, folks. Lukewarm is no good. Trying to please everyone, not being too loud, not saying what you really think and how you want to say it. Or when. Or how often…
Try to develop an over-the-top attitude, to be certain of your expertise, to be a bit cocky or extravagant.
Be Like The Donald?
You may hate his guts. Or you may admire him. Or you may even think that his formula for success could never translate well to your blogging venture.
But the fact of the matter is that it won’t kill you to give it a try.
Just a quick note to let you know that the new product lineup is live on the blog.
Oh, and another thing. If you somehow stumble upon my e-store (here) you’ll be able to get 20% off anything you order if you purchase at least $150 worth of e-books, advertising, blogging programs.
That’s about it.