The 3 Best Ways to Hold Your Readers’ Attention

Your blog post might have a brilliant headline, the perfect balance  of emotion and logic, and maybe you’ve even captured your reader’s attention with a great introduction.

But after your reader clicks through, does your post hold their interest?

If you can’t keep the reader’s attention, nothing else matters. And this brave new world demands your best techniques, because tempting distractions are always just a click or swipe away.

All writers and bloggers have their favorite tricks to glue reader attention to their content, so here are three of mine.

1. Use images (the right kind)

Some images create a strong emotional reaction in your reader, which creates a much more receptive mindset.

Strong images are strong because they inspire strong emotion. Whether that emotion is lust, tenderness, awe, sympathy, or just plain curiosity, a powerful image alters your reader’s consciousness for just a few moments. That split second of emotional transformation allows your message to sink in much more deeply.

2. Use questions

Smart bloggers (and conversationalists for that matter) use questions to get the reader’s train of thought moving in the right direction.

Ask questions that uncover pain points or explore insecurity.

Ask questions that enlarge your readers’ dreams, questions that get them to paint a mental picture of the fantastic benefits of your advice.

We humans are the most curious animal on the planet, and questions are irresistible to us. When we hear a question, we want to answer it. Keep your readers’ interest up by setting their curious minds in motion with questions about how they can solve their problems with your solutions.

3. Get nitty gritty

Ever read a psychology textbook in college? The theoretical discussions and clinical descriptions made for an excellent sleeping aid. But the case studies–real-life stories of crazy people and how being crazy affected their lives–woke you right up again.

Content with lots of specific details will hold reader attention much better than content that waffles on about general concepts. Vague, abstract generalities are hard to relate to. But when you get down to nitty-gritty specifics–exactly what goes into a technique, or the scary details about how you were almost homeless before you discovered this new business strategy–your reader wakes up again.

Use details and narrative to show the reader what really happened.

What are your favorite attention-holding techniques?


11 thoughts on “The 3 Best Ways to Hold Your Readers’ Attention

  1. Do you have any posts that go more in depth about the right type of photos? I know the importance, but don’t feel like I’ve really found the right type to connect my content to my reader.

    Liked by 2 people

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.