- How can we write better blog posts?
- Why do even skilled writers miss the target sometimes?
- What is one leading cause of blog posts that fails to influence readers?
I would argue that there’s this one trait that separates great bloggers from so-so ones, and it has less to do with words and grammar than you might think.
What is this magic thing?
Understanding your reader has to be the most important part of any writer’s job, but it’s especially true when blogging. Knowing what a reader is likely to be thinking helps you to anticipate and mirror those thoughts, offer clarification where it is needed, and build trust.
And yet, most bloggers fail when they write about themselves, not the reader. When you’re more concerned about your own needs, or how you appear, or your own personal preferences for style and format instead of finding out what your prospective reader really prefer, you are setting yourself up to fail.
Think about these things whenever you sit down to write your posts:
- What objections might they raise?
- Which are their most urgent motivations?
- How would a reader prefer to receive this information?
Getting these insights can be as simple as talking to your readers. Ask open questions with surveys, rather than leading them to the answer you’re looking for.
Reading your reader’s mind could be the most valuable thing you do for the effectiveness of your blogging, while focusing on your own preferences and desires is likely the worst.