What is a Blogger’s Most Valuable Trait?

  • How can we write better blog posts?
  • Why do even skilled writers miss the target sometimes?
  • What is one leading cause of blog posts that fails to influence readers?

I would argue that there’s this one trait that separates great bloggers from so-so ones, and it has less to do with words and grammar than you might think.

What is this magic thing?

Empathy.

Understanding your reader has to be the most important part of any writer’s job, but it’s especially true when blogging. Knowing what a reader is likely to be thinking helps you to anticipate and mirror those thoughts, offer clarification where it is needed, and build trust.

And yet, most bloggers fail when they write about themselves, not the reader. When you’re more concerned about your own needs, or how you appear, or your own personal preferences for style and format instead of finding out what your prospective reader really prefer, you are setting yourself up to fail.

Think about these things whenever you sit down to write your posts:

  • What objections might they raise?
  • Which are their most urgent motivations?
  • How would a reader prefer to receive this information?

Getting these insights can be as simple as talking to your readers. Ask open questions with surveys, rather than leading them to the answer you’re looking for.

Reading your reader’s mind could be the most valuable thing you do for the effectiveness of your blogging, while focusing on your own preferences and desires is likely the worst.

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9 thoughts on “What is a Blogger’s Most Valuable Trait?

  1. Hey! Cool post!

    Absolutely! I’m noticing this every day that empathy is the game!

    There are many ways in which we can develop more empathy.

    1. The single best way is to travel the world. Being exposed to many different cultures, people, values, and norms is a remarkable way to understand what it feels like to be in another person’s shoes, understand what concerns them (generally speaking), what things they place value on, and what general ‘problems’ they face.

    It is literally like when wanting to learn a new language. We may learn by reading textbooks, but there is no substitute​​ for hanging out with the natives.

    2. Another great way is to take off our mask and allow ourselves to be vulnerable. Most people think they need to act tough and ‘confident’ and not show the world their weaknesses. By showing your opposite your weaknesses and openly admitting your anxieties, fears etc., you will also give them enough confidence to tell you their anxieties etc. That way you will get to know more about them and practice more empathy.

    3. What is also really helpful is to become a complete empathy detective. Go read other blog posts, watch people at work, look ours​ for empathic acts! Once you see them, you will become to hard-wire your brain for empathy.

    Thanks for sharing! 🙂

    Liked by 3 people

  2. Yes, you’re spot on about empathy, and about the tendency of bloggers to write about themselves. I’ve been guilty of this. Even just switching our language to a focus upon “you”, rather than “I”, helps a great deal. Our thinking and approach then shifts, along with the language.

    Liked by 1 person

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