What’s Your Blog Really About?

When I was six years old I decided that I wanted to become the richest man in the history of the world. I kept imagining what it would be like: to be powerful, to acquire such vast wealth that I could do anything I wanted. How I’d own houses and apartments in the most interesting of cities, how I’d conquer the world one business deal at a time.

As I grow older I realized that I did not want it. I mean, I did want it, but I wasn’t willing to pay the price. It did not want the journey. I just wanted to be teleported to the destination.

The same goes for blogging. Some people think it’s cool to blog. To write some words on a computer or smartphone, and then have a bunch of other people read and cherish said words.

But they do not want to pay the price. To enjoy the journey. The long and lonely walk towards their destination.

They do not know what to blog about, they do not know what their blog is all about. Quite frankly, most of them do not know what they’re all about.

In order to become an artist at blogging, you must know what your blog is all about. What you want to write about, what’s your passion, what makes your heart skip a few beats.

You need to tell yourself a story. The story that you are a blogger, that that’s what defines you, that you are working towards becoming the best blogger in your niche.

How much time did you spend on your About page?

Does it tell the story of why you’re doing this? Of what readers should expect to find on your blog? Does it tell the story of what they have to gain from subscribing and reading your blog?

That’s what the About page is for; your chance (sometimes your only chance) to let people know what your blog is all about. To turn one-time visitors into followers.

If you are not crystal clear on why your blog is worth paying attention to, no one else is going to figure it out for you.

Most About pages tend to be about the author, not about the blog. And most of the time, that’s where visitors will click away, never to be seen again, because they were provided with no compelling reason to ever come back.

A great About page must communicate clearly what the reader can learn and why it’s important to them.

In other words, your “About” page has to sell the blog before the blog can sell you.

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12 thoughts on “What’s Your Blog Really About?

  1. I agree that an About Page should tell what a blog is all about. But in some cases, I have found that the real reason I clicked on the about pages of some blog’s was to know more about their authors, not necessarily about the blogs.

    For me, one strategy I use to acquaint myself with a new blog I encounter is to read 2 or 3 posts on that blog. They are usually enough for me to make up my mind whether to follow or not to follow the blog.

    Liked by 4 people

  2. Hi, this piece is not only informative but inspiring especially for a beginner like me who has gigantic dreams to conquer the world using the art of expressing words articulately. I shall be using your advice in my blogs.
    Thanks and cheers!

    Liked by 4 people

  3. Thanks for the reminder to offer more than just talking about myself 😉 I would love to see people engaging on my page and not just clicking! The word ‘nurture’ comes to mind 🙂

    Liked by 2 people

  4. Thanks Cristian. Your insights are always compelling me to improve my blogging. It is very telling that I get lots of hits on my About page. As others have already said, a lot of work to do. With nearly two years of consistent writing, I am still learning and growing.

    Like

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