Why No One Reads Your Blog (and What to Do about It)

So, you’re not getting much traffic, right?

I’ve been there, and well… it sucks. No other way to put it.

And worst of all, it’s not always clear why it’s happening.

It’s not like you’re a spammer. You genuinely care about your audience, and you try to publish content that’ll help them.

But nobody gives a damn.

And you’re beginning to wonder…

What are you doing wrong?

The truth:

Probably a lot.

Beginners make mistakes. That’s just how it is.

The good news?

I’m going to help you figure out what mistakes you might be making. Some of them might even surprise you.

If you’re not getting the traffic you think you should be, the following are seven of the most common reasons why:

1. You post too much.

Didn’t know that was possible, did you?

But it is. In fact, it’s likely the most common reason why folks don’t get more traffic.

It’s quality over quantity in this day and age.

When you publish a post, it needs to be better than anything ever published on that topic. Ever. Anywhere on the web.

And that takes time.

If you’re too busy writing like crazy to support this idea that you have to be blogging every day, or even more often than that, then you are going to sacrifice quality. You’ll also neglect the other aspects of blogging, such as promoting your posts, developing a social media platform, or interacting with your readers via comments and e-mails.

2. You’re not promoting your posts.

What? You thought that once you click on that Publish button your job is done? That you can get to Netflix and chill? Or start writing your next post?

Oh, no.

You should spend just as much time promoting your posts as you do writing them. Or even more, if you can.

So, if you spend 10 hours to write a post, you should spend at least 10 hours on promoting your post via social media and such. Minimum.

Here’s why:

In the beginning, no one is paying any attention to you. You could write the greatest blog post in the history of the universe, and no one would even take notice.

The solution?

Create jaw-dropping content, and then nicely but persistently pester the hell out of the world with it.

Of course, you might wonder, “How do I know if my content is truly good?”

Well, let’s talk about that next…

3. You think of yourself as a teacher.

When you’re writing, you might think of yourself as a teacher. Your blog is like your classroom, your readers your students.

Right?

Actually, no.

You you can’t just get up and walk out of a classroom without getting into trouble. But with your blog, readers can leave your blog anytime they want, and there’s absolutely nothing you can do about it.

The result?

If you want them to stick around, you have to entertain them.

It’s not just about jokes or funny stories, but writing that captivates the reader.

You can scare them, inspire them, amaze them – anything but bore them. Yes, you can still teach them something, but you’d better keep them entertained while you do it.

And it’s easier than you think.

4. You’re writing for an (almost) non-existent audience.

Let me guess.

When you chose your blog topic, you probably tried to find something nobody else was writing about, right? A small niche you could dominate and call your own?

If so, you need to brace yourself, because I have some bad news: Nothing you do will ever make your blog popular.

If you’re not writing in any of the popular categories, chances are there’s only a tiny audience for your blog, and it’ll be extremely hard to get their attention.

Sorry.

5. You’re trying to be original.

Do you know the saying that there’s nothing new under the sun?

Well, you could argue that everything was already written about. You’d be right too.

Also, everyone tends to write about the same stuff over and over again for the reason that people want to read about those things. Over and over again.

Of course, you don’t have to be a copycat. You can choose a different angle, go deeper into a subtopic, or even just apply your unique personality.

But don’t try to be original. It just makes you irrelevant.

6. You’re not building an email list.

Want to know the easiest way to get traffic?

Here it is:

Have a newsletter. Send links to your posts to said newsletter subscribers.

Enough said, we can all go home. Goodbye.

Wait… are you saying you don’t have a newsletter?

Or maybe you have one but all you do to advertise it is to put one of those silly subscription boxes in the sidebar?

MY GOD. WHAT WERE YOU THINKING?!

Without a doubt, email is by far the most important source of traffic for your blog. Nothing else even comes close. Not even Google.

So, make sure you’re taking advantage of this.

7. You think blogging is a piece of cake.

This is the most insidious reason of them all.

Did you have the impression that getting actual people to read your blog would be easy?

I’m not blaming you, if you did. We often think that something is easier to do if we never gave it a try.

This is why talent is such a persistent myth.

But the truth?

Well, let me put it this way…

It’s going to be more difficult than you can imagine. A lot.

You’re going to have to put a lot of time and effort into it. A lot.

It’s going to take a lot of learning, a lot of mistakes, and a lot of failing.

There’s no other way.

Blogging is like anything else in life. You get out what you put in.

If you really want lots of traffic, here’s how to do it:

The Real Secret to Getting Serious Traffic

Dedicate as much time as possible to learning content creation, marketing, promotion, social media. Do this for a few years, and then getting traffic will be easy.

You know the ten thousand hour rule?

Yeah. That’s what it takes.

Simple.

This fairy tale notion that you need a few tips and tricks, tinkering on your blog for 30 minutes on the weekend, and suddenly having a popular site?

Not. Going. To. Happen.

I’m not trying to be mean. Just telling you how it is.

If you want greatness, commit yourself to mastery.

And then reap the rewards for the rest of your life.


Want to help us reach more people? Write more and better content? Build a community that will help you reach new heights with your blogging? A support system that will allow me to help you along the way?

You can donate any amount you see fit via PayPal here. Become a Patron of the Art of Blogging. Get your name, your blog, and a short description of your website up there. Forever.

Help us inspire other bloggers who want to change the world with their words.

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60 thoughts on “Why No One Reads Your Blog (and What to Do about It)

  1. Yes I agree that nobody is going to read your blog if you hide it in a cupboard! I also know that I post too much. I have also said many times that I am only blogging for myself … however, from today I will be having my most important post pinned so that it gets read first. Thank you for sharing your wisdom Cristian.

    Liked by 4 people

      1. When you write your post, you have a visibility setting. You have posts set to public, and under that there’s a “Stick this post to the front page” option. Tick that, and the post you edited will stay sticky at the top of the page.

        Liked by 2 people

      2. Once again I must say a very big thanks to you Cristian. I have seen it though I used to see that but didn’t take much concern there. Well, we learn new things everyday as we explore. So am really grateful for your help and I have already pinned one of my posts. You may take a look at it if you wouldn’t mind.

        Liked by 1 person

  2. I really love the post. It sounds alive, like somebody is really talking to me. Although the gigantic DONATE button is a bit spooky. I’ve never seen such a big PayPal button before 🙂 Also, I’m still curious about the quantity question. What if a blogger is indeed able to produce lots of quality content daily? Should this blogger than schedule it for later dates or just post right away? The sooner it is out there the sooner it will be noticed, isn’t it?

    Liked by 3 people

    1. It’s not that. The idea is that you do not give your readers enough time to read and to comment. To get the post shares on social media…

      I can write some 20 quality blog posts a day, and I did for extended periods of times, but posted them on multiple blogs/scheduled them a few days in advance.

      If you are not aware of the optimum time interval between posts, then you are just cannibalizing your own traffic. People usually like to comment on the most recent blog post… if you do not offer each of your posts enough time to get at least a couple of comments, odds are no one will ever comment on that post.

      Liked by 2 people

      1. I heard an opinion that there are more chances to be found via Google if you have lots of content posted daily. I actually agree with you. I myself wouldn’t want to be bombarded by several new posts daily even when they are high quality. But that Google search argument sounds quite reasonable to me too.

        Liked by 2 people

      2. Well… I don’t believe in SEO, I do not care about SEO, and it’s not that important anyway. It’s not something to focus on.

        Delivering quality blog posts is. And it’s something that is 100% dependent on you and how much hard work and dedication you put into your blog.

        Writing blog posts in a certain way to please Google at the expense of what your readers (actual human beings btw) want is a recipe for disaster.

        If you focus on writing stuff that your readers want to read, you’ll get a lot of traffic, you’ll get a blog post go viral, like it happened with my “7 Habits of Successful Bloggers” last month, and you’ll build a great community, not just random traffic sen from Google searches(which is not that great anyway for a variety of reasons).

        Liked by 1 person

  3. You have hit the hammer on the nail. No doubt, I must say that you have actually summarised the whole thing. You’re really on point here. I was thinking before that it’s by posting much posts that one can get more traffic but on the same hand, I sometimes sees it as disturbance to your audience. This is because, they might get bored of reading. However, am fully aware of promoting posts via social media. I do that very well if I may say. Indeed, you have opened some bloggers eyes here. Thanks a lot & remain blessed.

    Liked by 1 person

  4. Great stuff, which I will definitely be using in the future! Do you have any posts on promoting your blog through social media? I wouldn’t even know where to start. 🙂

    Like

  5. Appreciate this very much, I’ve been blogging for a few months now and I found our right of the back that this was not going to be easy. I’ve been thinking of doing it for a while but was never serious about it. Now I’m putting all I have into my blog.
    Thanks!

    Liked by 1 person

  6. Your post was like pouring a bucket of cold water over me! There were some areas I was not aware of so thanks for the wake-up call! I knew blogging would be hard work but you can’t really know until you live it! “Chop-chop” I go!

    Liked by 1 person

  7. I really struggle with the social media aspect because my social media followings are quite small in themselves, and I hate bugging the shit out of people, because I fear they’ll get annoyed and not look. The one I found has good results is Pinterest – one of my posts has been repinned over 100 times, but I don’t really understand why or how… it feels a bit hit and miss!

    Liked by 3 people

  8. This is the fact of what it is. Unless you get extremely lucky the only way this blogging malarkey is going to truly,madly and deeply work is with good old fashioned hard work (albeit with new age technology) and it’s like trying to get a six pack after you’ve put on 6lbs. You’re going to need to sweat! Maybe not literally (or maybe?) but the effort needs to match the ambition. It’s true for me just as much for any other blogger. I wouldn’t expect miracles with a set wage and my bank balance therefore I cannot expect miracles with a lesser effort and expect my blog to rattle cages all over the world! Thanks for the reminder. Sometimes a reminder is just as good as a cold water in your face moment 👍

    Liked by 3 people

  9. Yes , you really nailed it. Seeing daily Blog Hits rising would make anyone feel good. Bad news. Hits prove one of two things, either some one was interested in the topic so they came across your post and then left just as quickly, or they found something interesting and “followed” you. The big question for a blogger would be, “how do I make my ideas interesting enough for people to follow?”

    I guess this has to do with creativity, imagination and an ability to play with words. I wish I wasn’t lacking so much in all these requirements, but the reality is what it is. I may be good at my day time job, but when it comes to writing creatively, I struggle, a lot.

    So, am I doomed as a writer forever? Is there really no hope for me? I can only think of Tom Hanks right now from the movie “Bridge of Spies”. He tells the released and worried American POW “It doesn’t matter. It doesn’t what people think. You know what you did”. Thanks for your excellent posts…

    Liked by 3 people

    1. Wouldn’t it be quite narcissistic to think that you’re this unique snowflake that’s going to write something that no one else ever thought about?

      Then again, you seemed to miss the point. Re-read point nr. 5 until you figure stuff out.

      Liked by 2 people

  10. I must admit, I started my blog for friends from far away places. It’s fun and challenging and I try not to be so serious about it. However, now that I’ve read your blog, aptly titled Why No One Reads Your Blog, I just might start getting serious about blogging. Thanks!

    Like

  11. You’re definitely right about the hard slog and the 10,000 hours (though I roll my eyes a bit at the specificity of “statistics” like that… a whole heckuva lot of hours, let’s just say.

    I also agree, sort of, with the SEO comment. The sort-of is: I think when you can you should do basic things such as have an appropriate title, add meta-tags if you’re able to – then move on. People who spend their lives trying to game the Google algorithm need to just calm down and start doing important things, like reading, writing, commenting and donating! Also eating Cheetos. Eating Cheetos can contribute massively to success. I just made that up.

    Liked by 2 people

  12. i just feel like being punched on my face!!!well…thank you for making me realize the mistakes that i have made as a new blogger. Thank you again. it is really a good article!

    Like

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