Now, that’s an interesting question. And I bet you’ve asked yourself that.
Should you write about everything you’re passionate for?
Should you write about your life and everyone in it?
How should you go about this?
There are some bloggers out there who believe that you should blog about only one topic.
This blog, for instance, is about blogging. And a bit about writing compelling articles, which is some form of writing. And that’s it.
My other blog, irevuo, is an online magazine dedicated to all things art. We’re talking books, music, movies, self-publishing, writing advice. Stuff like that. It’s about artists, for artists, and for those who enjoy art.
The truth of the matter is that the more topics you add, the less engaged your audience becomes.
Another thing that is true is that you could, somehow, manage to alienate a part of your readers by writing articles on topics they even dislike.
I’d say that one rule of thumb is to never tackle topics that are contradictory; that are meant to opposite kinds of people.
Having said all that – it can work to have a random blog – but if you want to build your profile and authority on a single topic, then it would make more sense in my mind to develop a web property that showed you specialized on that topic.
The same goes if you want to monetize your blog. Even ad serving platforms won’t like it if your blog is about ten different things.
Also, another thing to consider is the first time visitor. If someone arrives on your blog they make a snap judgement about what it’s about and whether they’ll engage with it. What message does it convey if you have posts on two different topics on the front page?
Some of them will think ‘cool – a post about XX next to a post about YY – I’m into those two things – I’m coming back.’ but I’d guess that for most people if the posts don’t relate that they might come away feeling a bit confused and go and search for a site that is focused upon the topic they’re searching the web for.
What are your thoughts on all this? Should your blog cover more than one topic? Which blogs do you prefer to follow? Those who tackle one topic, or those who are a bit about everything?