How Many Topics Should a Blog Cover?

Now, that’s an interesting question. And I bet you’ve asked yourself that.

Should you write about everything you’re passionate for?

Should you write about your life and everyone in it?

How should you go about this?

Well…

There are some bloggers out there who believe that you should blog about only one topic.

This blog, for instance, is about blogging. And a bit about writing compelling articles, which is some form of writing. And that’s it.

My other blog, irevuo, is an online magazine dedicated to all things art. We’re talking books, music, movies, self-publishing, writing advice. Stuff like that. It’s about artists, for artists, and for those who enjoy art.

The truth of the matter is that the more topics you add, the less engaged your audience becomes.

Another thing that is true is that you could, somehow, manage to alienate a part of your readers by writing articles on topics they even dislike.

I’d say that one rule of thumb is to never tackle topics that are contradictory; that are meant to opposite kinds of people.

Having said all that – it can work to have a random blog – but if you want to build your profile and authority on a single topic, then it would make more sense in my mind to develop a web property that showed you specialized on that topic.

The same goes if you want to monetize your blog. Even ad serving platforms won’t like it if your blog is about ten different things.

Also, another thing to consider is the first time visitor. If someone arrives on your blog they make a snap judgement about what it’s about and whether they’ll engage with it. What message does it convey if you have posts on two different topics on the front page?

Some of them will think ‘cool – a post about XX next to a post about YY – I’m into those two things – I’m coming back.’ but I’d guess that for most people if the posts don’t relate that they might come away feeling a bit confused and go and search for a site that is focused upon the topic they’re searching the web for.

What are your thoughts on all this? Should your blog cover more than one topic? Which blogs do you prefer to follow? Those who tackle one topic, or those who are a bit about everything?

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42 thoughts on “How Many Topics Should a Blog Cover?

  1. Well I think personal blogs are meant to cover different aspects of a person’s life.
    Using a blog like yours to talk about music or sport will get readers confused because your content should be about blogging.
    That is what I think

    Liked by 6 people

  2. Although I agree on having a specific focus, within that focus there should be enough range that the blogger doesn’t ride the same old hobby horse repeatedly. A variety of topics keeps readers interested.

    Liked by 7 people

    1. I kind of agree. My favourite bloggers are usually writing about some variation of topics. Otherwise when I feel that knowledge about done topics was covered enough for me I feel like I get bored of the blog a bit – it feels too predictable. But I also stopped following some as they were writing less and less about topics I was interested in.

      Liked by 3 people

  3. It is hard to answer that question. A few years ago I got BIG into the youtube book community. I created a channel, made videos.. I enjoyed it for about two years. At about year three I got tired of just talking about books. I wanted to expand into my personal life. I wanted to talk about what it was like being a full-time working mother of two kids; juggling a household where both parents work opposite schedules. I felt, and still do feel, like that niche is under developed. I can find maybe one or two of those things, but not all three. But since I had already made my (very small) presence talking about just books I did not think I it was right to talk about anything else. My small amount of followers would not be interested in my life outside of books. So I ditched the whole thing.

    Two years later I am ready to get back into the online world with both blog and video and I do not feel like I can limit myself (right now) to just one niche. Especially when trying to do lifestyle type stuff, our lives are more than just one topic. I am more than just a wife. More than a parent. More than an employee. I am all of those things. Other men and women are more than just one of those things.

    So right now I’m going to TRY and do a little bit of everything. See what works.

    If you limit yourself to just one topic and SOME POINT you will run out of things to say about it. It will become REAL WORK to have something interesting to say….

    Liked by 15 people

  4. This was a good read. I am considering just how wide I should cast my nets when it comes to topics. My general theme of “learning continues” can cover wide ground of various aspects of personal and professional development. Your article has given me some things to think about as I move forward. Thank you.

    Liked by 4 people

  5. I feel like it really depends on what your talking about. And like some of what your other readers have said, I think limiting yourself to just one topic can sometimes get a little repetitive unless you can find fascinating things to talk about within that one topic matter.

    As for my reading tastes when it comes to blogs, if I read one post by a blogger that catches my eye, I usually go to their blog to see if I can find other posts that interest me. I also check out their about page to see what they have written there and if there’s anything on it that makes me compelled to want to follow their blog.

    Liked by 9 people

  6. I like both. I might be biased because mine is a little of everything, all things I’m passionate about. That was my intent. There are some blogs I expect that from and others I expect single topics or forms of art from.

    Liked by 4 people

  7. Thanks for your advice. The comments from other readers though are just as insightful. I have a personal blog that covers a few topics–food, travel and history–because they interest me. Writing about what interests one helps put one ‘out there’ , and I think many people like to read others’ views and perspectives. Several topics in one blog may also give that blog a charming quirkiness — well, at least I hope that might be the case for mine when I grow it even further.

    Liked by 5 people

  8. Great topic! I definitely think the narrower you can make your blog the better. I have four blogs, each with a very unique topic. There is almost no overlap among my readers/followers for each topic. One of those four is a personal blog where I share life experiences and opinions. It generates the least activity. The other three (baseball, personal finance, travel) perform better because I’m writing content that can help answer specific questions or solve issues that people have and would likely do a web search for. I find the biggest challenge with managing multiple blogs is giving each the appropriate amount of attention. I tend to allot my time based on what I’m interested in at the moment rather what my readers may be interested in at the moment.

    Liked by 4 people

      1. Not a demanding schedule. Writing is a sort of therapy for me. Believe me, the three non-personal blogs are the result of life experiences – just packaged more in the second and third person rather than rambling on about me. I’d never make the cut for “most interesting man in the world.” Ha ha!

        Liked by 1 person

  9. I am completely random, and I make no apologies for it. It is my intention to cover all the things I want to write about, because when I had blogs dedicated to single subjects, updating them became too overwhelming. I do however, have specific days when I write about the same thing; craft on Mondays, photographs on Wednesdays, social Saturday, video clips on Sundays, and general “musings” inbetween, plus my experiences of childhood cancer.

    That said, I do agree that there is a place for single subject blogs if you are specifically wanting a large audience or trying to monetise your blog.

    Liked by 4 people

  10. Great question! I’m still getting started with my blog and I ask myself that a lot. I’m Lahla Brain Cancer Freeish and part of what I’d like to know is why are people following me? Are they dealing with cancer, a loved one, professional, just curious, supportive and kind? I didn’t start off with a plan to cater to an audience because I was really just getting my thoughts and feelings out for myself but as I did I realized a few others wanted to read what I had to say. I’d love to help people with what I’ve been through and their needs might help direct my blogs. I might put things into categories and people can look at what they want to? Thanks for your post and great question! You’ve got me thinking and I’d like to see what other bloggers comment and figure out where I’m going.

    Liked by 2 people

      1. Thank you, Rachel 😊. I did post a question but now that I’m thinking back on it I wonder if I was too direct (?). It’s a touchy subject and I want to be a comfortable person to talk to. Going forward I’m thinking about posting a few more blogs then trying again with the questions being a part of a blog. I really appreciate your help!

        Liked by 1 person

  11. My blog has two themes. Unsurprisingly these are gardening and mindfulness (the clue is in the blog title). But other themes branch off these: sensory enjoyment of the world around us, little pops of wonder at nature, encouraging children into the garden, and so on. So long as each post has a clear link back to the garden or mindfulness, I think I am keeping to my brief. If I really want to talk about racism, say, then I have to find a way to hook it into the garden. I kind of like that readers are caught off-guard. They thought that this was going to be just another gardening post, and whack! I’m making them think about the unexpected. Most of the time it works!

    Liked by 2 people

  12. Stick to an overall topic and the think of your blog as a tree for every branch that grows from it, bearing the fruit – what your readers want to know. Visually plot the points of your tree and the branches; see how far it can grow.

    For example, if your blog is about guitars, a branch topic can be picks, another one strings. You can take the picks topic about different materials, shapes, and sizes; collector picks and their values. The strings branch can be about different brands of strings; tuning the strings for different pitches / tones; caring for string. Even further, a blog post can be about what are the best tools to use to care for those strings.

    Of course, the branches need to stop growing somewhere and bear fruit. And remember, when an acorn falls off the tree it can become another tree (another blog).

    Liked by 6 people

    1. Your last sentence will reassure bloggers who find they have run out of steam. That’s only natural and very common. Then what a dilemma: segue and lose readers, or start a new blog? Either is fine– there’s room for everyone.

      Liked by 1 person

  13. Reblogged this on Blue Hawke Archives and commented:
    Very nice post! It made me think a little more about how I’m handling my blog and what my topics are. While my blog is a bit random in posts, I tend to focus more on my experience in life and a lot of college things. I have a direction I want to work with towards in blogging but right now I don’t have the means to really to do what I want. Giving out my experience and how I’m going through college is the best I can do for now. I hope other’s enjoy what they read because I don’t want my topics to be boring. Blogging is definitely a skill that takes practice!

    Liked by 2 people

  14. I had to consider this question back in 2015 when I was running a photography blog and a poetry/writing blog.

    At the time I also asked Kristen Lamb who has a WordPress Blog with in excess of 31,000 followers and her advice was to ‘go for it’ in regards to having multiple themes.

    Ultimately, I had to look at what I was doing/trying to achieve etc? What I was doing was ‘Communicating Creatively’ and this became the name of my current Blog.

    Communicating Creatively covers my interests in writing Haiku & other forms of Poetry, Photography, general Writing, Public Speaking and Painting/Drawing. The main theme is communicating creatively and I do that via the aforementioned ways.

    There are probably people who follow my blog who are interested in one thing and not another. That’s fine. I post about 8 times a month on average.

    My blog is ‘my place to play’ and I’m not trying to make money out of it. There is no way that I have the time to have and run 4 – 5 separate blogs. There is no need for that as for me, all the topics are related to the central theme of communication and ‘communicating creatively.’

    Liked by 3 people

  15. Useful thoughts here, thank you! (Including your readers’ comments.) I suspect the “my life and random thoughts” theme is the most common among bloggers, And that serves a valuable purpose for the writer. I think the difficulty with a highly focused blog is that the writer develops a new passion after a few years and wants to change course. And it’s hard to let go of a beloved blog and those awesome followers.

    Liked by 1 person

  16. I write about healing and inspiration which gives me room to explore. In the past, I’ve interviewed authors, covered events, discussed hard topics like mental health and domestic violence and have even added products that go along with my theme. So there aren’t a lot of different topics just a lot of different ways that they are covered.

    Liked by 2 people

  17. You know, I think you just might be right I’d always thought of my blog as my own personal soapbox, and if I wanted to talk about whatever, I could. Never thought that it might throw a few of the readers to come out of left field with something else.

    Liked by 1 person

  18. My blog covers quite a few topics, but I try to keep it in a literature/culture kind of vibe – although sometimes I do go off on a bit of a tangent. I figured that as long as stuff is in the same kind of vibe then it should be alright; I didn’t want to force myself not to write something just because it did not “fit”.

    Liked by 1 person

  19. I was just wondering the same thing! My blog is mostly about minimalism, but I did warn my readers that I might throw some other things in there. So, I will turn the question around. Should we have a couple of different blogs then? You did make a good point and I don’t want to run people off, especially when I am new to this. I do try to tie everything in at least.

    Liked by 1 person

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