Imagine meeting your favorite actor. Someone you admire; you’d very much like to take advantage of this opportunity and tell them how much you appreciate their work. You’d also want an autograph or maybe take a photo with them.
Instead of obliging, they start lecturing you on how stupid it all is. How stupid you are for asking for an autograph. They want to be free of this kind of stress in their free time. They do not want to be bothered by crazy fans.
How would that make you feel?
Now, let’s take a look at your blog.
How many followers do you have? Check your stats, then come back to read this post. Well… how often do you stop and think about the fact that, regardless of the number, those are actual people?
People who take a bit of their time each time you post something and they read, some of them even take the time to comment on your content?
If you fail to recognize the human element of blogging, the fact that you are doing something for other people, trying to get them involved, to influence them, to inspire them, then you are just like the actor who refuses to sign an autograph for a fan.
Lose focus of that, and your content will have to suffer.
After all, why do anything if not for the impact? For the way you’ll make others feel? For solving other people’s problems?
This is why blogging is so difficult. To become popular you have to always remind yourself of the people who are behind the numbers. It’s not just stats, it’s real people with real lives who choose to offer you a bit of their time, a bit of their limited attention.
If that doesn’t put a smile on your face, I don’t know what will.