Does commenting on other blogs bring traffic?
Can it be used as an effective strategy?
It depends on how you do it.
Some people do it horrendously wrong.
Let’s take a look.
What doesn’t work
If your smart move is to leave comments on the posts of larger blogs in your niche just to get a few clicks, you should stop. You could get more traffic from a great blog post than months of that type of comment strategy.
And, if you think about it, if your blog sucks, there’s no reason to attract a few “curiosity clicks” anyway. What’s going to make them stick around after the click?
Plus, the root motivation for those curiosity clicks is often bad to begin with. The nature of the game makes it that way.
Many new bloggers approach commenting on other blogs like this: They try to be the first or second comment on every post of a larger blog. They do this because those positions in the comment stream get the most click-throughs.
The problem is, in the rush for “first,” the resulting comments are often incoherent and banal. Sometimes it’s quite clear you didn’t read the post, or missed the point of the post.
So any curiosity clicks are usually motivated by “I wonder just how bad this bozo’s blog is going to be?” It’s true… lame blogs are entertainment for the rest of us.
So, is commenting on other blogs not worthy it?
Nope. In fact, you can actually attract that traffic you want via a smart commenting strategy.
How Comments Can Lead to Real Traffic
Look, the first rule of blogging is to write great content. Without it, there’s not much point in receiving a lot of attention anyway.
And the one rule of blog comments is… plot twist… building relationships.
Shocking, I know.
Think about it. It’s no secret that many of the people who comment on blogs are also bloggers. They simply have more motivation to take the time to comment. Just like waiters being the ones who usually give the most generous tips to other waiters.
They understand the struggle.
How do I know all this?
Well, in my six years of blogging, I did try a lot of different things. Most of them didn’t work. All of them, with the exception of creating great, engaging content, and building meaningful relationships with other bloggers, that is.
If you actively participate in the community that is build around certain blogs, and you do it without expecting anything in return, then you’ll get significant traffic from fellow bloggers.
What do most people do?
They add links to their posts, they urge others to read their blogs, they ask for feedback, help, a bit of promotion. I rarely even approve such comments.
It’s like being betrayed.
Here I am, spending 2 hours to write the best blog post that I can, and all someone else can say is to beg me to take a look at their blog? Seriously? Are we, what? Five?
Sometimes I think that the most difficult thing is for us to act like actual human beings. No spam, no ass-kissing the blog owner, no trolling, no stupid comments that have nothing to do with the topic of the post.
It’s not rocket science. It really isn’t.
Can’t I be First and Fabulous?
Yes, you can. But you need to ask yourself if it’s worth spending that much time being on the lookout for new posts.
Truth be told, the older I get, the less tolerance I have for getting sidetracked by various activities. I find that the more I focus on content development, the better the content turns out, the more people engage with that content.
But that’s just my opinion.
So, what do you think?
It’s also no secret that the readers of this blog are a cut above the rest of the crowd. So please leave an exquisite, meaningful comment.