How to Stop Being “The Invisible Blogger”

Have you ever felt like the invisible blogger?

You work hard on your posts, pouring every ounce of emotion, creativity, and insight you have into them. You select the best photos and graphics to go with them, submit your blogs to various outlets, share them on social media, do your best to network with fellow bloggers.

But it’s like no one even sees you.

Other bloggers ignore you, your social media pages resemble barren wastelands. None of the few people who do visit your leave you a comment, telling you to keep going, to thank you for doing such a great job.

It’s like you’re invisible… and you wonder if there’s anything you can do about it.

Well, the good news is, yes, of course there’s something you can do about it. And this post is going to do just that: provide you with tips and tactics that will have you reaching new highs in terms of traffic and engagement.

Do not be boring

What is it that makes our education system to be considered so boring?

As a matter of fact, very few teenagers like to go to school. They’d rather be doing just about anything else, and it’s not because they’re lazy, but because school is both overwhelming and boring.

You’re forced to spend the entire day learning stuff you couldn’t care less about.

Are you the teacher? Are you one of those teachers that no one ever liked?

Yes, it’s information that people want. And not just valuable information, but presented in such a way that is also considered entertainment.

It’s fun and informative. That’s what most people would say about their favorite blog.

Now, be honest. Are you the teacher? Are you a bit too serious? All work and no play? Are you forcing us to read thousands of words of information we don’t want to know about?

Why Do People Read Blogs?

People read blogs for a lot of reasons, but it mostly comes down to three main reasons:

  1. To be informed: they want to know stuff, to learn a particular skill, to gain insight.
  2. To be entertained: they want to smile or laugh; to feel something. Emotions are at the foundation of 99.99% of what we do in our day to day lives
  3. To connect: they want to find like-minded individuals and network with them, to share ideas and thoughts and experiences.

But there’s also a fourth reason: blogs are a form of escape. Something to avoid boredom, an excuse to procrastinate, to forget about the fact that we are adults for a while.

After all, how many of you are reading this post from your workplace? Aren’t you supposed to be working?

A great blog provides all of it: allows us to avoid the responsibilities of adult life, while learning a thing or two, laughing at some witty remark, and being able to discuss our thoughts on different topics with other people.

Why are you invisible?

Most likely, because you think that you’re supposed to become a teacher, when in reality, that’s just a small part of being a blogger.

Your main job is to capture your reader’s attention, and to do that, you need to entertain them, to make them feel something.

That’s why writing about what you’re passionate about is crucial.

Think of it this way: what are the people you’re most drawn to? Friendly? Free? Funny? Passionate?

Why wouldn’t it be the same in the world of blogging?

I know, I know, it’s not easy to do so. I often get sidetracked myself, assuming the role of teacher, and becoming this grumpy old man who’s all business and no fun. It happens.

For instance, there’s this post: The Ultimate Guide to Blogging. Lots of effort, time, and mental energy put into it. Yet it didn’t get much attention.

It’s supposed to be a condensed version of what to do to be great at blogging, yet few people read it.

There’s a lot of valuable information, yet there are a lot of other posts that have done a lot better, for instance 9 Mistakes that Will Screw Up Your Blog. Thousands of people have read it in the first few days.

If you’re just starting out, you’ll find this a bit depressing. You’ll never be able to predict which posts will be popular, because sometimes you forget that you’re not a teacher, but rather an interesting diversion.

Take the fun out of your posts, and it will be as if you didn’t even write them.

How to Stop Being The Invisible Blogger

Write what your readers want to read. Simple.

I know it’s a difficult truth to accept. And it’s paradoxical. You should write what you want, write like yourself, write what you love, yet…

You need to find a common denominator and also write what people want to read.

If you want to be a successful blogger, you need to find the overlap between what you want to write and what the people want to read. It’s a process every writer goes through, and you’re no different.

Accept that you have to add value. There’s no way around it, and the day you stop providing value is the day they stop reading.

So figure out what is it that your readers want, and give it to them in an fun and interesting way.

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34 thoughts on “How to Stop Being “The Invisible Blogger”

  1. It is good to write about what people want to read as you rightly said. But at the same time, one has to write what he or she is passionate about. Isn’t it? I guess it makes sense to balance the two sides though!

    Liked by 3 people

    1. Agreed. I started blogging for fun, and if it ever becomes stressful, I’ll know to take a step back. But I’m also trying to start a small business…so I think it makes sense to balance the two, as well!

      Liked by 2 people

  2. Good advice, so thank you. Although, all of this is based on the premise that you’re writing for others – not yourself. Granted – even those who aren’t in it for the attention still may eventually get sucked into the stats game. But essentially, if you write for yourself, you’ll be happy even with a small readership.

    Liked by 4 people

  3. I agree that balance is the key. It is impossible to open a store and sell only what you love and think you will be successful, or a restaurant which serves only food the owner loves. The difficulty for me is figuring out what the reader wants, and how to not sell out who I am. As a travel blogger and writer the market is oversaturated with people writing almost exactly the same type of Top 10 Things To Do/See. If that is not the type of writing I want to do then I must accept I won’t be in that high readership category?
    Thank you for your post. I have some serious thinking to do now about who my reader is and what they are looking for.

    Liked by 4 people

    1. I think that when writing in a niche that seems to be overcrowded, that in itself proves to be an opportunity. If there are a lot of folks blogging about a topic, it means that there are a lot of readers interested in said topic.

      If you can come up with a different approach than other bloggers, then you can become popular fast.

      Liked by 2 people

  4. Good post! I can relate at times. I sometimes need to loosen up a bit and have more fun. Just be me on a page! I just read all these blogging books and I feel like sometimes I have to my ducks in a row in terms of proper spelling and grammar in my posts, not posting too much, enough interaction, etc. But good reminder to not lose sight of what’s important. 🙂

    Liked by 1 person

      1. Thanks. I am happy that I am not the only one. I find from blogging over a year, a few mistakes are overlooked for creativity and interest in what you are writing. Other bloggers know if you are feeling your post or not. You know? 🙂 Good luck and keep going! 🙂

        Like

  5. I would like to add few points to your post. You can ask your readers, what do they want to read on your blog. Try to give personal touch to your blogposts instead of keeping it dry and formal.
    If possible organize quiz, free give aways, contests and encourage your audience. Try to cover trending and relevant topics in your blog posts.

    Liked by 1 person

  6. These are good reminders for me. I seem to get stuck somewhere between the vibrant technicolor of creativity and the black/white self judging-critical-thismustbeperfect-ie BORING content. Thus, I have 8 drafts that I just can’t seem to let go.

    Like

  7. I have read several of your posts on blogging. Hopefully they will help me to get going with my blog again. I have had several but nothing that seemed to get much attention. My latest is called Different Trails if anyone is interested. Thanks again for the encouragement.

    Like

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