Why Should We Read Your Blog?

There are 24,490,912 blog indexed on WordPress.com. Wait a sec.  Make that 24,490,923. Just on WordPress.com. And a lot more self-hosted blogs, or using a different platform.

About a million blog posts get made every 24 hours. Every topic, every theme, and every subject has been exhaustively covered by hundreds of blogs.

So why should anyone read yours?

Getting noticed seems impossible. But there are blogs that rise up out of that vast sea of sameness. Blogs started by people just like you. You don’t necessarily need great writing talent, although it’s worth developing the talent you have. You don’t need to be able to break the latest tech news or celebrity gossip. And you don’t need to already be famous.

You do need to find something interesting that only you can say, then say it clearly and repeatedly. Here are some ideas for lifting your content out of the limitless ocean of blog mediocrity.

Don’t write in a tired space

Think twice before you start a blog whose sole focus is on affiliate marketing, your adoration of Apple products, or, yes, blogging itself.

It’s not that there’s too much competition. Competition is a great thing. The problem is how rarely anyone approaches these subjects with a truly fresh eye.

It’s not impossible to create exciting new sites on these topics, but you need to have a genuinely new angle or voice. Otherwise, ask yourself if anyone really needs another blog on blogging.

Don’t write in a space no one cares about

If you’re launching a blog (or trying to refine your topic to get more readers), start with some basic keyword research. Look for a subject that gets a healthy amount of traffic every day for combined relevant keyword phrases.

One way to find a great niche is to carve out a small corner of a popular topic. It will be hard to get attention for “weight loss,” but you could create a great following for yourself with “gourmet low-carb.”

Share a unique voice

The more vulnerable you’re willing to get, the harder you are to imitate. And the more likely you are to find the true fans that lead to blogging success.

. . . or be genuinely useful

Even though the world is virtually drowning in information, that information is getting harder and harder to actually use.

Who’s trustworthy? What are the first steps? Which resources actually work? When’s the best time to start? What’s overrated, hard to use, or annoying?

Look around for a set of useful questions you can reliably answer. Keep an eye on forums, blog comments, Twitter, and your own email inbox for problems that seem to come up again and again. Keep looking for ways to help.

It’s absolutely fine if you compile rather than create. It’s not your job to invent something out of nothing. It’s your job to take the nearly infinite sea of information and distill it to something useful.

. . . or have real authority

If you actually make 7 figures on the Web, you are allowed to start a “making money online” blog.

If not, well, don’t.

. . . or focus on your community

It doesn’t matter how many blogs there are on your subject, or how big some of them are. As long as you focus obsessively on offering great solutions that benefit your readers, you’re going to do well.


There will always be bloggers who are smarter, more perceptive, better connected, or more entertaining than you are. But if you can communicate what you have to offer in an exceptional way, you’ll find a warm, responsive audience and all the amazing gifts that can bring.

Let us know in the comments: why should we read your blog?

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18 thoughts on “Why Should We Read Your Blog?

  1. I think it is like anything else… a mix of talent and of luck. Not too mention some belief in self. If you really believe you are the real deal… be the real deal. Make some moves to try and jump up signal the planes like those airport guys but like any other “industry” there is going to be a mix of the “great” innovators and the ones that catch fire for some reason we never understand… Hard work alone may carve the stone but luck might grab you a lady.

    Liked by 4 people

  2. So why should you read our blogs? Very simple. Almost everyone, like yourself, like to be creative and often are so even when we think we are not. However we need to find ways to stay motivated to express that creativity whether that be as a painter, writer or simply a dedicated employee with a corporation or loving home-maker. Our site “All Things Espirational” (found at: espirational.net) is a dependable source of motivation and training to help you not only recognize but use that innate creativity within you on a daily basis. It contains daily inspiring quotations and ideas from people both from current day and historical figures which can motivate us on a regular basis. The Espirational Faith blog is a monthly study of the concept of how we have been created with a nature to be essentially creative, and how we can learn to live a life of creativity. And our monthly e-zine, “Espirational Happenings,”: is packed with current events of what’s going on in the field of having a creative lifestyle. It contains a summary of our activities monthly along with a calendar of events which creative people, like yourself, might find interesting and fun to do. Plus we have a digest of what we consider the “Best on the Web” articles about our monthly topics and the creative lifestyle in general. We love the creative lifestyle and want to help everyone learn to express your own creativity in fun and productive ways. If that’s what you are seeking, come visit us at espirational.net.

    (Thanks for this invite to express why someone should read our blog. This has been an excellent exercise for me to do to help me solidify why we are doing this blogging in the first place.)

    Liked by 2 people

  3. Great question. You should read my blog because it is the real life story of my mother, from when my family moved to Australia in 1969 until her untimely death in 1985. For the first time I am sharing her most intimate thoughts – her journals, poems and draft letters. Why? To honour her memory, to share the person she was with my family and friends. It is also a journey of discovery for me as I write each post and especially for my siblings. It is a family history that will be preserved and accessible to her relatives, friends who knew and loved her, numerous grandchildren and the generations that follow. It is a story with heart and I hope you enjoy it. Here is the beginning post in the series https://wp.me/p8UcJO-1v

    Liked by 1 person

  4. I enjoy researching lifestyle topics I genuinely care about, and a blog is a great outlet to share and connect with others interested in the same subjects (wellness, beauty, food, and family). It can be hit or miss. > Flyteliving.com

    Liked by 2 people

  5. Great article and great motivation.
    With my blog I try to help people who are struggling to learn a foreign language or just for people who are passionate about languages just like me.
    I enjoy being able to help people with my articles and most important: I enjoy writing my articles!

    Liked by 3 people

  6. I asked myself that question last year, when I halted my blog for lack of interest. Lately, as I sift through trying to find blogs that interest me, I’m feeling the itch to start back up. So, I think for me, it’s not a question of who should read my blog, it’s more like: do I want to continue my blog just for fun and not worry about the number of followers. The answer so far is – yes. So I’m getting back in the game as an outlet to document my thoughts about things that interest me; like books & knitting & my dogs. Thanks for allowing me to add my thoughts!

    Liked by 1 person

  7. Great post! I recently re-evaluated why I started a blog and some of these points really hit home. Like some responses here, I tend to write for my own selfish cathartic reasons but I’m also looking to connect with people. I’m working on my voice and what better way to do it than with you guys? Thank you!

    Liked by 1 person

  8. Thank you for your insights. As a completely new blogger, this information is great. A very difficult question you have posed. I think my short stories explore the darker side of the human condition, which is maybe the road less traveled.

    Liked by 1 person

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