Who Cares? No One

Hi there, I’m your reader. Thanks for the free content, but I just don’t care. This free content you’re publishing on your blog is worthless, because content about you is worthless to me.

Hello… is this thing on?

Selfish Blogging

We’re all selfish, aren’t we?

We love to talk about ourselves. We want to tell people how wonderful we are and blather on about how much they need us. We ramble incessantly about our achievements and our “adventures”. We’re all about us.

Want a tip? They don’t care about us. They care about themselves.

Let’s talk about you

For content to be effective, it has to be about “you” (as in them), not “me” (as in the blogger).

Most bloggers get this wrong, and every sentence (or almost) begins with “I.”

“I did this. I did that.”

They’re all “me, me, me.”

Don’t you hate it? Perfect strangers exhibiting their lives as if it’s meant to somehow mean something to someone living half a world away.

Yes, writing about your experiences can inspire and motivate others, but it can also be a huge mistake. It’s a balancing act that beginners should not attempt it.

Want a sure way to get people to read your blog?

Don’t talk at them; talk about them. People love to discuss themselves. They love hearing about themselves even more. They want to feel as if someone cares… someone who’s listening and acknowledging them.

People want to hear you hearing them.

You + Me = “We”

A good trick is to write your content as if you’re addressing readers directly, while focusing on their desires and needs. Don’t flatter your own ego by penning boastful descriptions of you and your life.

Show people you’re listening instead.

Write for the person on the other side of the ocean who happened to stumble upon your blog.

You understand them. You feel their pain. You know the suffering…and now you can offer the solution.

That’s where “we” comes in. Once you’ve established “you,” it’s easier to engage the reader and move into “we.”

Together, you and the reader become a team. Together, you’re solving the problem.

OK, now I’m listening.

Advertisements

9 thoughts on “Who Cares? No One

  1. Sad but true in most cases. Though this fails to realize the fact that sometimes people do care about your adventures. Some people are actually interested in what you have to say. Unfortunately, these people are rare and hard to come by.

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.