Hi there, I’m your reader. Thanks for the free content, but I just don’t care. This free content you’re publishing on your blog is worthless, because content about you is worthless to me.
Hello… is this thing on?
We’re all selfish, aren’t we?
We love to talk about ourselves. We want to tell people how wonderful we are and blather on about how much they need us. We ramble incessantly about our achievements and our “adventures”. We’re all about us.
Want a tip? They don’t care about us. They care about themselves.
Let’s talk about you
For content to be effective, it has to be about “you” (as in them), not “me” (as in the blogger).
Most bloggers get this wrong, and every sentence (or almost) begins with “I.”
“I did this. I did that.”
They’re all “me, me, me.”
Don’t you hate it? Perfect strangers exhibiting their lives as if it’s meant to somehow mean something to someone living half a world away.
Yes, writing about your experiences can inspire and motivate others, but it can also be a huge mistake. It’s a balancing act that beginners should not attempt it.
Want a sure way to get people to read your blog?
Don’t talk at them; talk about them. People love to discuss themselves. They love hearing about themselves even more. They want to feel as if someone cares… someone who’s listening and acknowledging them.
People want to hear you hearing them.
You + Me = “We”
A good trick is to write your content as if you’re addressing readers directly, while focusing on their desires and needs. Don’t flatter your own ego by penning boastful descriptions of you and your life.
Show people you’re listening instead.
Write for the person on the other side of the ocean who happened to stumble upon your blog.
You understand them. You feel their pain. You know the suffering…and now you can offer the solution.
That’s where “we” comes in. Once you’ve established “you,” it’s easier to engage the reader and move into “we.”
Together, you and the reader become a team. Together, you’re solving the problem.
OK, now I’m listening.