Why You Should Use Quotes in Your Blog Posts

“Everything of importance has been said before by somebody who did not discover it.” – Alfred North Whitehead

If you follow my main blog, you probably noticed that most of my posts start with a quote.

A great quote is gold to a perceptive writer. You can instantly boost reader engagement with the right bit of wisdom or wit. And when writing to persuade, you can bolster your arguments by using the words of the rich and famous.

In other words, author Anatole France nailed it with this:

When a thing has been said and well, have no scruple. Take it and copy it.

Quotes increase engagement

“After all, all he did was string together a lot of old, well-known quotations.” – H. L. Mencken on Shakespeare

Hey, if it’s good enough for Shakespeare, it’s good enough for me. And while we should all do our best to engage readers with our own wit and wisdom, it never hurts to share the spotlight with those who have already said it well.

A great quotation is like a smart anecdote or analogy… it engages the mind in a way that the same point directly made does not.

Whether you use a quotation to open strong or sprinkle them throughout your writing, an excellent quotation tends to get read, even by scanners. And when the point is poignant, you convert that scanner into a reader; you just made them want to see how well you stand on the shoulders of giants.

So what’s the secret to the effective use of quotes?

“One must be a wise reader to quote wisely and well.” – Amos Bronson Alcott

Quotes are an important part of persuasive writing

“A quotation in a speech, article or book is like a rifle in the hands of an infantryman. It speaks with authority.” – Brendan Francis

No matter your level of influence, you can always bolster a persuasive point by directing the reader to a respected authority who shares your views on a subject.

This works wonders when trying to make a point that may be hard for some to accept.

Authoritative quotations provide mental shortcuts to acceptance. If you want someone to accept what you’re saying, quotations allow you to tap into the mind’s tendency to seek the path of least resistance. It’s often easiest to believe a famous historical figure in order to believe you, so take advantage of the authority of others to build your own.

“People will accept your ideas much more readily if you tell them Benjamin Franklin said it first.” – David H. Comins


Even if you’ve got something to say, and you know to say it well, you’ll still get a lot more engagement from your readers if you use quotes wisely.

So, yeah… tell me: do you use quotes in your blog posts?

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9 thoughts on “Why You Should Use Quotes in Your Blog Posts

  1. I don’t always use quotes, but I have from time to time. I mostly blog about books and reading…I like the idea of adding a quote from a book with each review post I write thought. I will take that into consideration since I like how it breaks up text and adds intrigue.

    Liked by 2 people

  2. I don’t mind a quote or two, but I don’t use them much. Do you have some evidence or anything to back up the “quotes increase engagement” statement?

    Like

  3. Yes I use quotes too, especially when they support my argument in a post.

    As a budding writer, some people may doubt your authority but once you quote a knwon person to support your position, they tend to be more kind in disagreeing with you.

    Liked by 1 person

  4. Answer 1: Hmm, I have not considered quotes that fully. I do not quote sufficiently, though when, and if I do in future posts, I would likely keep it at 1, maybe 2 in a 350-ish word count.
    Answer 2: Too many quotes and you might as well just leave out the mush in between. I think this tells the reader that the author does not really have much to say, so the author should reconsider blogging that day/post.

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  5. I have used a quote for the first time today in my blog – it wasn’t one I thought of first but the blog prompted my Aunt to send me and Leisure by William Henry Davies and it fit so perfectly and after reading this I had to try it so thanks.

    Liked by 1 person

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