We all tend to focus on catchy headlines and gripping titles. That split-second interest grabber is important.
But how you end your post depends on what you’re trying to achieve and what do you want the reader to do – the so-called call to action. When it comes to prompting reader interaction, how you wrap up your blog posts or articles may make all the difference between a few comments and an explosion of discussion.
Think about it: What urges a reader to write his comments? What gets him to talk about your post? What happens when the show’s over?
Depending on how you’ve written your conclusion, there’s a good chance that nothing happens. The reader mentally nods and thinks, “Good post.” They may even tell you that in a short comment. Or not. Regardless, he or she moves on to something else.
That isn’t going to create much of a sense of community or generate tons of commentary.
A conclusion that is too tight, pat and firm might just be the problem. A good wrap-up is vital to a great read, sure, but when you wrap up your content too tightly you shut down conversation.
Those who coach individuals on social skills encourage people to ask open-ended questions. Open-ended questions keep conversations going. These coaches promote getting the other person to talk about himself.
People love to talk about themselves. So be interested in what another person has to say.
Where can you show that interest? Where’s the best place for that open-ended question? The end of your post, of course.
Think about it when you sit down to write your next post. Did you ask that open-ended question to get the reader involved? Did you encourage discussion? Or did you just hand them an answer and shut down conversation so nicely that getting more from the reader becomes almost impossible?
They’ve heard you. They’ve moved on. It’s the fine-line difference between talking at someone and talking with someone.
So the next time you write, pay attention to your headline—and then pay just as much attention to your conclusion. Wrap things up in a way that encourages conversation, comments, and discussion. Get your readers involved. Learn about their experiences. Ask open-ended questions. Have them talk about themselves.
Don’t you think it just might make a difference? Yes or no, let me know.