Have you ever been on a date with someone who can’t stop talking about themselves?
You know the type. They go on and on about their plans for renovating the guest bedroom, battles with back spasms last weekend, or their latest accomplishments.
The topics are seemingly endless.
Along the way, you might pick up an interesting fact or two, but when you finally extract yourself from them, you feel annoyed (“That’s 30 minutes of my life I’ll never get back”) and maybe even angry (“The jerk never asked me about my family”).
And, yes, there is a blogging equivalent of that guy. That is, they breathlessly expound about themselves without actually addressing what’s in it for the reader.
So, how do you avoid being that guy?
It’s all about adopting the right mind-set. When you’re working on new articles, take a step back and assume the role of a skeptical reader. Ask yourself: Why should such a person care about my words? How will my words make their life better or easier? What are the damn benefits?
This might seem like obvious advice. Not doing this is probably the number one reason your posts are not being commented on.
Keep on thing in mind: your readers don’t always care about what matters to you. They care about the things that matter to you and relate to them.
Communicating what matters to your readers will make your blogging much more effective — and ensure you never become that guy.