Do You Truly Care about Your Readers?

Or is it really all about you?

If there’s one thing that I keep saying over and over again, it’s that the key to effective blogging is a relentless focus on the needs of the people you are trying to reach.

But the truth is that there are two prime examples of ways in which many are not getting it. The funny thing about these two things is that they are both aspects of what makes the Internet truly unique as a marketing platform, and yet we often fail to take advantage of them.

Take a look to see if you’re guilty of either of them.

1. You create content in a format that you personally prefer

One thing that many who publish online share in common is that we prefer to read. It’s faster to scan, pull out selected pieces of information, and decide whether to invest in a more careful examination.

The problem is, statistically the majority of people don’t like to read, and don’t comprehend and retain well when they do. The result is, those of us who publish only in text are fighting over a limited audience, while a larger group of people go under served.

I hear bloggers all the time claiming that they don’t do audio, video, or visually enhanced online presentations because they personally don’t prefer to consume information that way. But the question you should be asking yourself is:

What format does my prospective audience prefer?

Psychology tells us that even those who learn primarily from text can benefit from a multiple media format approach. Multimedia content (combinations of text, audio, and visual elements) is perceived as more valuable, because for a large segment of the population, it is more valuable.

Start thinking about how you can gain a competitive advantage in your niche by presenting content in other formats.

2. You ignore the reader

“I write for myself. I don’t care if anyone reads my blog.”

First of all, this statement is false. If you weren’t interested in readers, then you would write all your stuff on your computer, in a notepad, keep it all under your bed or in a closet.

But, no, you choose to publish your words online. You want to be read.

So why ignore the one person who knows what they want to read, and how they want to read your content?

The reader.

The most underrated aspect of blogging.

The Internet is the most easily testable media environment so far. Everything online is trackable, and there are plenty of low cost and even free tools to do it with, so there’s really no excuse for not testing your content.

Besides, you can always just ask your readers what is it that they’d like to read more from you.

Next time you write a blog post, just ask yourself this question:

How can I write this post in such a way that it will most benefit my readers?

That’s it.

How can you help them solve a problem, learn something new, be inspired or motivated, offer them a unique perspective about a certain area of their lives…

And remember… blogging is all about people. Well, other people besides yourself.


8 thoughts on “Do You Truly Care about Your Readers?

  1. I have found, in my amateur year of blogging, that my personal post receives the most interaction. Perhaps it is because I have solved a problem of my own or because they are commenting with useful suggestions of how to solve my problem. I have posted some detailed post that wasn’t about myself that barely gained one like. It seems as though I may be doing something wrong with those post. I am still learning about my audience because their interest seems to change often but we do all share a common connection and that is mental illness. Personally, I feel I struggle in this arena yet from my readers pov they compliment my writing style and encourage me to continue. Is there a happy medium? One that will satisfy me, with growth, and one to maintain my follower’s attention?? I have personal goals I want to achieve with my writing and to grow as a writer is the main one. Sorry for the long comment but I have wanted to comment on this to you for a while now. I am not asking for free advice, just your opinion.

    Liked by 2 people

    1. It can happen that by sharing your personal struggles you add value to your readers. The gain crucial insight. Some of the best posts out there are a bit about this: not just some expert telling folks how to do stuff, but rather someone sharing their experience.

      I’d say that you need to recognize in what way your personal posts are helping your readers, and work on amplifying that effect.

      Liked by 2 people

  2. I try to remember blogging is unique territory. I pretend that I’m running The New York Times or something prestigious like that, but The New York Times would never vent about a tough day at work in a feature article. When you vent as a blogger there seems to be a receptive audience if done well with a solution or tidbit to follow it up. Blogging is a community, print is like McBurger Queen, grilling up articles for widespread consumption without immediate community.

    Liked by 1 person

  3. Quote: “Or is it really all about you?
    If there’s one thing that I keep saying over and over again, it’s that the key to effective blogging is a relentless focus on the needs of the people you are trying to reach.”

    May I respectfully disagree? Maybe I am an exception, but I don’t blog for the masses, I blog for an audience. My writing I aim to reach certain people who need to read it. And my writing I want people to seek out. So if what I write doesn’t grab the reader immediately, than it wasn’t meant to be.

    We look too much at the number of readers. I would only look at the numbers if I invested some funds into a book, which I have a few years ago. A blog to me is “just ” a blog. Some people get a lot from it, others don’t. C’est la vie.

    I write for myself and want to share to others who I want to reach. If those “others” are 5 people, I’ve done my part.

    So, it really is all about me. And believe me, it was about time.



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