Why No One Reads Your Blog (and What to Do about It)

So, you’re not getting much traffic, right?

I’ve been there, and well… it sucks. No other way to put it.

And worst of all, it’s not always clear why it’s happening.

It’s not like you’re a spammer. You genuinely care about your audience, and you try to publish content that’ll help them.

But nobody gives a damn.

And you’re beginning to wonder…

What are you doing wrong?

The truth:

Probably a lot.

Beginners make mistakes. That’s just how it is.

The good news?

I’m going to help you figure out what mistakes you might be making. Some of them might even surprise you.

If you’re not getting the traffic you think you should be, the following are seven of the most common reasons why:

1. You post too much.

Didn’t know that was possible, did you?

But it is. In fact, it’s likely the most common reason why folks don’t get more traffic.

It’s quality over quantity in this day and age.

When you publish a post, it needs to be better than anything ever published on that topic. Ever. Anywhere on the web.

And that takes time.

If you’re too busy writing like crazy to support this idea that you have to be blogging every day, or even more often than that, then you are going to sacrifice quality. You’ll also neglect the other aspects of blogging, such as promoting your posts, developing a social media platform, or interacting with your readers via comments and e-mails.

2. You’re not promoting your posts.

What? You thought that once you click on that Publish button your job is done? That you can get to Netflix and chill? Or start writing your next post?

Oh, no.

You should spend just as much time promoting your posts as you do writing them. Or even more, if you can.

So, if you spend 10 hours to write a post, you should spend at least 10 hours on promoting your post via social media and such. Minimum.

Here’s why:

In the beginning, no one is paying any attention to you. You could write the greatest blog post in the history of the universe, and no one would even take notice.

The solution?

Create jaw-dropping content, and then nicely but persistently pester the hell out of the world with it.

Of course, you might wonder, “How do I know if my content is truly good?”

Well, let’s talk about that next…

3. You think of yourself as a teacher.

When you’re writing, you might think of yourself as a teacher. Your blog is like your classroom, your readers your students.

Right?

Actually, no.

You you can’t just get up and walk out of a classroom without getting into trouble. But with your blog, readers can leave your blog anytime they want, and there’s absolutely nothing you can do about it.

The result?

If you want them to stick around, you have to entertain them.

It’s not just about jokes or funny stories, but writing that captivates the reader.

You can scare them, inspire them, amaze them – anything but bore them. Yes, you can still teach them something, but you’d better keep them entertained while you do it.

And it’s easier than you think.

 

4. You’re writing for an (almost) non-existent audience.

Let me guess.

When you chose your blog topic, you probably tried to find something nobody else was writing about, right? A small niche you could dominate and call your own?

If so, you need to brace yourself, because I have some bad news: Nothing you do will ever make your blog popular.

If you’re not writing in any of the popular categories, chances are there’s only a tiny audience for your blog, and it’ll be extremely hard to get their attention.

Sorry.

5. You’re trying to be original.

Do you know the saying that there’s nothing new under the sun?

Well, you could argue that everything was already written about. You’d be right too.

Also, everyone tends to write about the same stuff over and over again for the reason that people want to read about those things. Over and over again.

Of course, you don’t have to be a copycat. You can choose a different angle, go deeper into a subtopic, or even just apply your unique personality.

But don’t try to be original. It just makes you irrelevant.

6. You’re not building an email list.

Want to know the easiest way to get traffic?

Here it is:

Have a newsletter. Send links to your posts to said newsletter subscribers.

Enough said, we can all go home. Goodbye.

Wait… are you saying you don’t have a newsletter?

Or maybe you have one but all you do to advertise it is to put one of those silly subscription boxes in the sidebar?

MY GOD. WHAT WERE YOU THINKING?!

Without a doubt, email is by far the most important source of traffic for your blog. Nothing else even comes close. Not even Google.

So, make sure you’re taking advantage of this.

7. You think blogging is a piece of cake.

This is the most insidious reason of them all.

Did you have the impression that getting actual people to read your blog would be easy?

I’m not blaming you, if you did. We often think that something is easier to do if we never gave it a try.

This is why talent is such a persistent myth.

But the truth?

Well, let me put it this way…

It’s going to be more difficult than you can imagine. A lot.

You’re going to have to put a lot of time and effort into it. A lot.

It’s going to take a lot of learning, a lot of mistakes, and a lot of failing.

There’s no other way.

 

Blogging is like anything else in life. You get out what you put in.

If you really want lots of traffic, here’s how to do it:

The Real Secret to Getting Serious Traffic

Dedicate as much time as possible to learning content creation, marketing, promotion, social media. Do this for a few years, and then getting traffic will be easy.

You know the ten thousand hour rule?

Yeah. That’s what it takes.

Simple.

This fairytale notion that you need a few tips and tricks, tinkering on your blog for 30 minutes on the weekend, and suddenly having a popular site?

Not. Going. To. Happen.

I’m not trying to be mean. Just telling you how it is.

If you want greatness, commit yourself to mastery.

And then reap the rewards for the rest of your life.

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10 thoughts on “Why No One Reads Your Blog (and What to Do about It)

  1. As someone who has just started a blog I liked all your tips though I’m skeptical about the newsletter tip. I cringe at the word newsletter–the favorite recycled item in every persons work inbox. I do agree that email traffic can be important but wonder if there’s a more dynamic way to get that across. I want to be a convert but just can’t get over that corporate cringe.

    Liked by 2 people

  2. You know the ten thousand hour rule? I find comfort in those words of truth and logic. from being a roofer, painter, songwriter, and everything inbetween. If I may add, its roughly 5 years, 2k hours a year, on a 40hr week. roughly. Keep ’em comimg Cristian, ‘Thumbs Up’

    Liked by 2 people

  3. Thanks, Cristian, I have struggled with my blog for 3+ years and resisted the thought of a newsletter, email marketing scares the crap out of me, but you’re right. I’m working on yet another blog (the same one but renamed several times) and lost all my followers, now I can’t get them to find me again. I do spend time on social media but that’s not working either. Plus, I’m cheap and look for all the free ways to do things, that slows me down quite a bit. I know you’ve heard the saying, “You have to spend money to make money?” Well, I don’t have it to spend.

    Liked by 1 person

  4. Nice job …once i figured out where the continuation was. But it was pretty easy to get to. I especially like the pic at the start — it’s a great graphic way to get into the subject.

    FYI: in #3: “You you can’t just get up and walk out of a classroom” — the great thing about online writing is the ability to go back and fix things. (Unless you’re the president).

    Like

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