20 Fantastic Copywriting Formulas (and How To Apply Them to Your Articles)

Blogging is a bit of everything. A bit of writing, a bit of marketing, and quite a bit of copywriting. Just think of headlines. A classic example of applying copywriting principles in order to attract potential readers. But there’s so much more we can do with the aid of copywriting formulas and principles: from writing compelling calls to action to designing an about page that converts, and from using copywriting formulas as frameworks for articles to…
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25 Books Every Blogger Should Read

Oscar Wilde once said that, “Education is an admirable thing, but it is well to remember from time to time that nothing that is worth knowing can be taught.” There’s a lot of truth in that statement, and I do strenuously believe that we must experience blogging ourselves, try and fail and develop our own frameworks and strategies, but at the same time we must understand that someone else’s rules can also help us on…
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Trends #2: The Library

A couple of years ago I wanted to earn enough from ads, so that I wouldn’t rely on any other monetization options. The result? I was posting anywhere between 8 and 16 articles every single day. Most of them were easy to write and publish, such as a “Quote of the Day” or a basic showcase of a featured artist. The truth is that, yeah, my traffic increased (and thus my advertising income), but the…
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How to Use Ikigai to Figure Out Your Blog’s Niche

Figuring out what to blog about is one of the most difficult parts of starting a blog – it seems almost impossible to stick to a few topics. Also, how do you stand out anymore? Whatever topic you choose to blog about, there are at least a thousand or so blogs that are already sharing information about it. Or maybe that’s not your issue. Maybe you have too many ideas bouncing around in your head.…
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The Art of Crafting an Irresistible Headline

What is the first thing you notice when browsing a blog’s front page? What grabs your attention when reading news articles? What makes you want to click on a link? Yes, headlines are that important. They act as a hook that attracts our readers, gets them to click on our articles, and give our words a bit of time and attention. Yet, most bloggers work hard on a post, and only before they hit that…
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The Art of Writing a Fantastic Article per Week

Tell me if this has ever happened to you: it’s Monday morning, and you’re ready to get some writing done. In your head, you’re already publishing a blockbuster article. The only thing that’s missing is the red carpet. But then you sit at your desk. That damn blank page reflects the image of a creatively bankrupt blogger; your fingers are stubborn, the muse is shy. You want to write brilliant articles. But you just can’t……
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The Magician and the Art of Blogging

A hundred years ago a man walked into a building, climbed all the way to the top floor, put on a straightjacket, and threw himself out of a window. There are two things that are remarkable: The man didn’t die. The building he jumped out off “happened” to be the newspaper office. The next day, everyone in town knew his name. Later that night, the man performed his first magic show in front of a sold-out audience.…
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Personality Archetypes and the Art of Blogging

Do you ever think about what people say about you when you’re not around? If you were to use just one word to define it, what word would you use? If it’s “good,” maybe you’re an Innocent. If it’s “awesome,” maybe you’re a Hero. If you know that people will say good and bad things about you, then you are probably a Sage. But what if I were to ask you to define how you…
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15 Best Blogging Tools for Growing Your Blog

I have a confession to make. For most of my nine year career as a full-time blogger, I’ve been… well… kind of cheap. I didn’t want to invest more than the $15/year on a custom domain. The result? Spending eight hours a day growing my blog the old way: by commenting and engaging with as many bloggers as possible. The negative side-effect of that? Burnout. Depression. A bit of anxiety for good measure. The truth…
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[Free Guide] 15 Outside-the-Box Ways to Grow Your Audience in 2021

The most common question I get asked by fellow bloggers is, “How do I get more readers?”  Honestly, I’d like to tell you that building a community around your blog is as simple as writing great content, but the bitter truth is that growing a blog, especially in the years to come, will be a bit more nuanced than that. As more and more people become creative entrepreneurs, bloggers, and content creators, the usual avenues…
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Overthinking It

Ever since I decided that I’d be sharing insights, reviews, tips and tricks about platforms, tools, and software for bloggers, I’ve been wanting to write two articles:
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5 Unconventional Ways to Promote Your Blog

Contrary to popular belief, a blogger’s job is not done the moment they click the publish button. In fact, it’s not even after they share their latest article across all their social media platforms, or after they’ve created a YouTube video based on the article, or even after they’ve recorded a podcast episode in which they discuss the same ideas as they share in the article, that their job is done. And, truth be told,…
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[Infographic] The Anatomy of a Perfect Blog Post

The human body is a wonderfully complex mechanism, complete with gauges, systems, and a support structure. It is, in fact, so brilliant in its execution, that we can learn and use some of the same principles to help us on our quest to write the perfect blog post. The infographic below contains a breakdown of how the elements of an article work together, and what they achieve for your readers.
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50 Ways to Become a Better Blogger

Do you want to improve your game as a blogger?  I know, silly question. Well, in that case, there’s some good news. Well, about 50 of them. Fifty ways that will help you become a better blogger. On Consistency 1. Set a schedule for release. Keep in mind that it has to be realistic. If you only post once a week, fantastic. Once every other week, brilliant. Whatever you do, keep this promise. Consistency matters. A lot.…
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How to Write a Blockbuster Article

Be honest. You often dream of writing an epic blog post, the kind that gets shared thousands of times, liked, tweeted, and pinned, commented on by hundreds of other bloggers… in other words, you wish to write the type of blog post that goes viral. Unfortunately, you have yet to manage writing such an article. What’s the problem? What are you doing wrong? Is there some formula you can follow to make sure your posts…
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5 Reasons Why You Should Join the Hub ASAP

In case you missed yesterday’s post (and the one before that), we just launched our very own private community. Now, you may be a bit… reticent to join, and I get it, so that’s why I’ve decided to share with you 7 reasons why you should join The Hub as soon as possible. Like, right now.
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Who Here Hasn’t Yet Joined Our Community?

Hey, Cristian here. In case you missed yesterday’s announcement, we now have a private community. For the next 24 hours, you can click this link here and set up an account for free. Once the time is up, this community will be private, and will only be available to XYZ members and Learn students. So, yeah, join the Hub, one of the most ambitious blogging communities around.
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This Checklist Will Help Novice Bloggers Get Started Fast

If you’re reading this article, odds are you looked at blogging and thought to yourself, “Oh, I can do that. Writing a few posts a week? Earning some money from it? Piece of cake.” From the outside, it looks so simple, so easy, so fun, and so you rushed off to start a blog, write some articles, and publish them. But then you realized: this stuff is kind of complicated. It’s not as easy as…
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Introducing The Hub: Our Private Community

Hey guys, Some great news! We now have a private community. One of the worst parts of being a blogger is that there’s no one to hold you accountable. No gatekeepers, no rules. It’s a lonely road. I get it. I’ve been there. And, if you’re just starting out, there’s not much of an audience to hold you accountable, to keep you on track. That’s why I’ve designed this community. Our little space on the…
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The 6 Most Underused Emotions in Blogging

We like to think of ourselves as rational beings. Intellectual curiosity enabled us to perform literal miracles when it comes to technological advances. But is it so? Or were we just trying to solve a problem that made us angry, bitter, or sad? We use our brains, yes, but it is our hearts that dictate most of our actions. If your aim is to persuade, you have to use emotions. The part that tells itself “I’ll have…
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Creativity and the Art of Blogging

Would you like to be more creative? I’m only asking because it’s really not as hard or mysterious as you might think. You might believe that creativity is determined by your intelligence, or by something even more difficult to define, like destiny. Not really. In truth, creativity is something you learn. It’s a matter of how you approach things, how you act and react to changes in your environment, and it all comes down to…
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Book a One-on-One Skype/Zoom Call With Me

Book a 60 minute one-on-one call over Skype/Zoom with me. Fun stuff! Here’s how it all happens: If you’re interested, you can click here to get started and book your one-on-one call with me. If you’re still not sure, read on. After you purchase your call, we’ll get in touch within 24 hours via e-mail, and I’ll ask you for a few details about your blog. Nothing too fancy. Then I will go through your…
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Are You a Beginner in The Art of Blogging? You Need to Read This Post!

I remember having an audience of zero. I remember having no readers, no traffic, no connections, no experience, no plan, no strategy, and no idea what to do. Another thing that I remember from my early days of blogging is that I felt like success was far from reach. I remember reading popular blogs, and I couldn’t even imagine that their results were even something that could be attained. It looked like magic, the way they shared their…
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Trends #6: The Polymathic Approach

The general advice when deciding on a niche for your blog is this: being as specific as possible will help you cater to your target audience. The more specific you are, the more you will attract a small number of people. That sounds about right… But at the same time, here’s the paradox: the more specific you are, the less capable you are of creating content that stands out from the crowd. What’s going on here? The Polymathic Approach to Blogging…
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The 7 Habits of Highly Ineffective Bloggers

Ever wondered how we learn a new skill? For instance, how does a baby learn to walk? Do they do it perfectly from the first try? Of course not. They fail. Over and over again. Learning, you see, is not about getting things right, but about failing in all possible ways until you figure out the one way that works. Well, when it comes to blogging, I’ve done all the mistakes possible. From the lousiest content strategies…
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