How to Write a Blockbuster Article

Be honest. You often dream of writing an epic blog post, the kind that gets shared thousands of times, liked, tweeted, and pinned, commented on by hundreds of other bloggers… in other words, you wish to write the type of…

[Principles] The Butterfly Effect

In March 1963, American mathematician and meteorologist Edward Lorenz published a paper in which he established the basis of chaos theory. He argued that a tiny change in the initial conditions of a weather model can create a significantly different…

How To Figure Out Your Ideal Reader

I’m sure you’ve heard the term “target audience” being used by a lot of bloggers, but what exactly does it mean? Well, your target audience is the group of people you’re writing to. They are the ones who are most…