20 Fantastic Copywriting Formulas (and How To Apply Them to Your Articles)

Blogging is a bit of everything. A bit of writing, a bit of marketing, and quite a bit of copywriting. Just think of headlines. A classic example of applying copywriting principles in order to attract potential readers. But there’s so much more we can do with the aid of copywriting formulas and principles: from writing compelling calls to action to designing an about page that converts, and from using copywriting formulas as frameworks for articles to…
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25 Books Every Blogger Should Read

Oscar Wilde once said that, “Education is an admirable thing, but it is well to remember from time to time that nothing that is worth knowing can be taught.” There’s a lot of truth in that statement, and I do strenuously believe that we must experience blogging ourselves, try and fail and develop our own frameworks and strategies, but at the same time we must understand that someone else’s rules can also help us on…
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Trends #2: The Library

A couple of years ago I wanted to earn enough from ads, so that I wouldn’t rely on any other monetization options. The result? I was posting anywhere between 8 and 16 articles every single day. Most of them were easy to write and publish, such as a “Quote of the Day” or a basic showcase of a featured artist. The truth is that, yeah, my traffic increased (and thus my advertising income), but the…
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How to Use Ikigai to Figure Out Your Blog’s Niche

Figuring out what to blog about is one of the most difficult parts of starting a blog – it seems almost impossible to stick to a few topics. Also, how do you stand out anymore? Whatever topic you choose to blog about, there are at least a thousand or so blogs that are already sharing information about it. Or maybe that’s not your issue. Maybe you have too many ideas bouncing around in your head.…
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The Art of Crafting an Irresistible Headline

What is the first thing you notice when browsing a blog’s front page? What grabs your attention when reading news articles? What makes you want to click on a link? Yes, headlines are that important. They act as a hook that attracts our readers, gets them to click on our articles, and give our words a bit of time and attention. Yet, most bloggers work hard on a post, and only before they hit that…
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The Art of Writing a Fantastic Article per Week

Tell me if this has ever happened to you: it’s Monday morning, and you’re ready to get some writing done. In your head, you’re already publishing a blockbuster article. The only thing that’s missing is the red carpet. But then you sit at your desk. That damn blank page reflects the image of a creatively bankrupt blogger; your fingers are stubborn, the muse is shy. You want to write brilliant articles. But you just can’t……
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The Magician and the Art of Blogging

A hundred years ago a man walked into a building, climbed all the way to the top floor, put on a straightjacket, and threw himself out of a window. There are two things that are remarkable: The man didn’t die. The building he jumped out off “happened” to be the newspaper office. The next day, everyone in town knew his name. Later that night, the man performed his first magic show in front of a sold-out audience.…
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Personality Archetypes and the Art of Blogging

Do you ever think about what people say about you when you’re not around? If you were to use just one word to define it, what word would you use? If it’s “good,” maybe you’re an Innocent. If it’s “awesome,” maybe you’re a Hero. If you know that people will say good and bad things about you, then you are probably a Sage. But what if I were to ask you to define how you…
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15 Best Blogging Tools for Growing Your Blog

I have a confession to make. For most of my nine year career as a full-time blogger, I’ve been… well… kind of cheap. I didn’t want to invest more than the $15/year on a custom domain. The result? Spending eight hours a day growing my blog the old way: by commenting and engaging with as many bloggers as possible. The negative side-effect of that? Burnout. Depression. A bit of anxiety for good measure. The truth…
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[Free Guide] 15 Outside-the-Box Ways to Grow Your Audience in 2021

The most common question I get asked by fellow bloggers is, “How do I get more readers?”  Honestly, I’d like to tell you that building a community around your blog is as simple as writing great content, but the bitter truth is that growing a blog, especially in the years to come, will be a bit more nuanced than that. As more and more people become creative entrepreneurs, bloggers, and content creators, the usual avenues…
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Overthinking It

Ever since I decided that I’d be sharing insights, reviews, tips and tricks about platforms, tools, and software for bloggers, I’ve been wanting to write two articles:
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5 Unconventional Ways to Promote Your Blog

Contrary to popular belief, a blogger’s job is not done the moment they click the publish button. In fact, it’s not even after they share their latest article across all their social media platforms, or after they’ve created a YouTube video based on the article, or even after they’ve recorded a podcast episode in which they discuss the same ideas as they share in the article, that their job is done. And, truth be told,…
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[Infographic] The Anatomy of a Perfect Blog Post

The human body is a wonderfully complex mechanism, complete with gauges, systems, and a support structure. It is, in fact, so brilliant in its execution, that we can learn and use some of the same principles to help us on our quest to write the perfect blog post. The infographic below contains a breakdown of how the elements of an article work together, and what they achieve for your readers.
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50 Ways to Become a Better Blogger

Do you want to improve your game as a blogger?  I know, silly question. Well, in that case, there’s some good news. Well, about 50 of them. Fifty ways that will help you become a better blogger. On Consistency 1. Set a schedule for release. Keep in mind that it has to be realistic. If you only post once a week, fantastic. Once every other week, brilliant. Whatever you do, keep this promise. Consistency matters. A lot.…
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How to Write a Blockbuster Article

Be honest. You often dream of writing an epic blog post, the kind that gets shared thousands of times, liked, tweeted, and pinned, commented on by hundreds of other bloggers… in other words, you wish to write the type of blog post that goes viral. Unfortunately, you have yet to manage writing such an article. What’s the problem? What are you doing wrong? Is there some formula you can follow to make sure your posts…
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How To Spend $1 and Get $44 in Return

Be honest. If you knew of a surefire way of investing $1 to get $44 in return, what would you do? Wouldn’t you go all-in, investing as much as possible, trying to scale as fast as possible? What if I were to tell you there’s such an option out there? And what if I were to tell you that all you have to do is learn a tool, work on developing a few skills (nothing…
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Going From 0 to 5,000 Readers Just Got a Lot Easier

Hey, Cristian here. Back with another update. And, yes, I’ve been working these past couple of weeks on updating and refreshing all the courses, a bit of Spring cleaning so to speak. In case you missed this post from earlier, do check it out. Now, let’s talk about what changed with the From 0 to 5,000 Readers in 6 Months: Added 10 new lessons about email marketing, which will surely come in handy when designing…
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The Most Affordable Course on Blogging Just Got Better

Hey guys, The Blogging Crash Course just received a major update: Two eBooks (Writing Your First Blog Post and 90 Ways to Turbocharge Your Creativity) have been added as bonus downloads for all those who are enrolled (or will enroll in the future) There’s a downloadable (and printable) deck of flash cards (50 Ways to Become a Better Blogger) which you can use to turbocharge your blogging game. They’re fun, but also incredibly helpful. What…
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Writing a Post With the Hope of It Going Viral

Viral. Defined as a piece of information that is circulated rapidly and widely from one web user to another. Usually, it’s a video of a pet doing something silly. Usually. I have been chasing this for nine years now. Dreaming about one of my posts going viral. Writing certain posts with the intent of them going viral. Maybe, maybe… you never know, right? The obvious side-effect was that there were times when I didn’t enjoy…
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2 Simple Steps To Figure Out the Perfect Niche for Your Blog

In this post, I’m going to share a crazy-simple two-step guide to help you pick the perfect niche for your blog. Because, let’s face it, the best niches are both overcrowded and ultra-competitive. There’s a lot of competition at the top, and there are even more bloggers struggling at the bottom. If you feel this way, this post will certainly help.
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100 Quick Tips From Someone Who Built an Audience of Over 200,000 Readers

I remember blogging hell. The 0 attached to most of my blog posts. Zero comments, zero likes. No shares. I remember clicking the publish button as if to send my articles to die an undignified death. I also remember the effort it took to go from 0 to 100 readers: taking massive action when networking, commenting on dozens of different blog posts daily, replying to every single comment. I remember who it all felt unfair somehow. How…
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The Most Underrated Blogging Strategy

Today, we’re celebrating 3 years of The Art of Blogging. And, as you probably know, four days ago was my nine year anniversary on WordPress. It feels like I am there. A few years ago, as I was gaining some eight hundred new readers per day, I thought so as well. That the journey ended. That I was on top of the world. Or that I had finally reached home. But the truth about blogging is there is…
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A Clear and Concise Mindset Guide for Beginner Bloggers

Let’s be honest for a moment. There’s no substitute for hard work, dedication, time, energy, and passion, and those of you who want a shortcut will be disappointed by this guide. Of course, there are some things that you must do in order to be successful as a blogger, especially when you’re just starting out. So, yeah, let’s get down to business and discuss what you must first do as a beginner blogger to develop…
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